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What do friends and media tell us? How different information channels affect women’s risk perceptions of age-related female infertility


  • Lampi, Elina

    () (Department of Economics, School of Business, Economics and Law, Göteborg University)


Based on a survey given to a random sample of Swedish 20-40 year old females, this paper investigates through which channels women receive information about the general risk levels of age-related female infertility and how the different channels affect women’s perceptions of the risk. We find that the media reach women of all ages, while only about one woman in four has received information from the health care system. We also found that what peers say and do strongly affect women’s risk perceptions: The respondents who had obtained information from friends and relatives were more likely to state too high risks, while a woman with close friends or relatives who became pregnant at age 35 or older was more likely to have a correct perception of the risks. Since women are most interested in receiving information from the health care system, we argue that health care workers should inform women earlier than what happens today.

Suggested Citation

  • Lampi, Elina, 2007. "What do friends and media tell us? How different information channels affect women’s risk perceptions of age-related female infertility," Working Papers in Economics 246, University of Gothenburg, Department of Economics, revised 28 Apr 2008.
  • Handle: RePEc:hhs:gunwpe:0246

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    References listed on IDEAS

    1. Steven Martin, 2000. "Diverging fertility among U.S. women who delay childbearing past age 30," Demography, Springer;Population Association of America (PAA), vol. 37(4), pages 523-533, November.
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    6. Janneke De Jonge & Hans Van Trijp & Reint Jan Renes & Lynn J. Frewer, 2010. "Consumer Confidence in the Safety of Food and Newspaper Coverage of Food Safety Issues: A Longitudinal Perspective," Risk Analysis, John Wiley & Sons, vol. 30(1), pages 125-142, January.
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    Cited by:

    1. Caroline Sten Hartnett & Rachel Margolis, 2019. "Births that are Later-than-Desired: Correlates and Consequences," Population Research and Policy Review, Springer;Southern Demographic Association (SDA), vol. 38(4), pages 483-505, August.

    More about this item


    Information; Media; Health care; Infertility; General risk;

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • I10 - Health, Education, and Welfare - - Health - - - General
    • J13 - Labor and Demographic Economics - - Demographic Economics - - - Fertility; Family Planning; Child Care; Children; Youth

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