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Product Differentiation and Film Programming Choice: Do First-Run Movie Theatres Show the Same Films?

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  • Darlene C. Chisholm
  • Margaret S. McMillan
  • George Norman

Abstract

We present an empirical analysis of product differentiation using a new dynamic panel data set on film programming choice in a major U.S. metropolitan motion-pictures exhibition market. Using these data, we compute two measures of film programming choice which allow us to investigate the determinants of strategic product differentiation in a multi-characteristics space. Our evidence is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic concerns and contractual constraints. Similarity in one dimension is offset by differentiation in others. Finally, we find that ownership matters: theatres under common ownership make more similar programming choices than theatres with different owners.

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Bibliographic Info

Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 12646.

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Date of creation: Oct 2006
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Publication status: published as Darlene Chisholm & Margaret McMillan & George Norman, 2010. "Product differentiation and film-programming choice: do first-run movie theatres show the same films?," Journal of Cultural Economics, Springer, vol. 34(2), pages 131-145, May.
Handle: RePEc:nbr:nberwo:12646

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Cited by:
  1. A. Collins & A. E. Scorcu & R. Zanola, 2008. "Distribution Conventionality in the Movie Sector: An Econometric Analysis of Cinema Supply," Working Papers 639, Dipartimento Scienze Economiche, Universita' di Bologna.
  2. Mitsuru Sunada, 2012. "Competition among movie theaters: an empirical investigation of the Toho–Subaru antitrust case," Journal of Cultural Economics, Springer, Springer, vol. 36(3), pages 179-206, August.
  3. Ioannides, Yannis M. & Soetevent, Adriaan R., 2007. "Social networking and individual outcomes beyond the mean field case," Journal of Economic Behavior & Organization, Elsevier, Elsevier, vol. 64(3-4), pages 369-390.
  4. Gilbert E. Metcalf & Jongsang Park, 2005. "A Comment on the Role of Prices for Excludable Public Goods," Discussion Papers Series, Department of Economics, Tufts University, Department of Economics, Tufts University 0524, Department of Economics, Tufts University.
  5. Darlene C. Chisolm & Margaret McMillan & George Norman, 2007. "Product Differentiation and Film Programming Choice: Do First-Run Movie Theatres Show the Same Films?," Discussion Papers Series, Department of Economics, Tufts University, Department of Economics, Tufts University 0713, Department of Economics, Tufts University.
  6. Darlene Chisholm & George Norman, 2012. "Spatial competition and market share: an application to motion pictures," Journal of Cultural Economics, Springer, Springer, vol. 36(3), pages 207-225, August.
  7. Darlene C. Chisholm & George Norman, 2006. "When to Exit a Product: Evidence from the U. S. Motion-Picture Exhibition Market," American Economic Review, American Economic Association, American Economic Association, vol. 96(2), pages 57-61, May.

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