Journal of Business Research
2011, Volume 64, Issue 11
- 1178-1182 Beyond the technology adoption: Technology readiness effects on post-adoption behavior
by Son, Minhee & Han, Kyesook
- 1183-1189 Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
by Chung, Jaihak
- 1190-1194 Effects of social influence on consumers' voluntary adoption of innovations prompted by others
by Kim, Sang-Hoon & Park, Hyun Jung
- 1195-1200 Consumer responses to high-technology products: Product attributes, cognition, and emotions
by Lee, Seunghyun & Ha, Sejin & Widdows, Richard
- 1201-1206 Adoption barriers and resistance to sustainable solutions in the automotive sector
by Wiedmann, Klaus-Peter & Hennigs, Nadine & Pankalla, Lars & Kassubek, Martin & Seegebarth, Barbara
- 1207-1211 Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
by Kim, Kyung Hoon & Jeon, Byung Joo & Jung, Hong Seob & Lu, Wei & Jones, Joseph
- 1212-1217 Driving factors of post adoption behavior in mobile data services
by Choi, Hun & Kim, Youngchan & Kim, Jinwoo
- 1218-1223 Willingness-to-engage in technology transfer in industry–university collaborations
by Lai, Wen-Hsiang
- 1224-1228 Subsidizing technology: How to succeed
by Soriano, Domingo Ribeiro & Peris-Ortiz, Marta
- 1229-1233 Global marketing strategy modeling of high tech products
by Wu, Chih-Wen
- 1234-1238 Country-of-origin effects and antecedents of industrial brand equity
by Chen, Yi-Min & Su, Yi-Fan & Lin, Feng-Jyh
- 1239-1244 Valuing customers for social network services
by Joo, Young-Hyuck & Kim, Yunsik & Yang, Suk-Joon
- 1245-1250 Analyzing online customer dissatisfaction toward perishable goods
by Cho, Yoon C.
- 1251-1258 Signaling quality with new product preannouncements: Vaporware and the role of reference quality
by Jung, Heonsoo
2011, Volume 64, Issue 10
- 1017-1024 When electronic management tools work - and don't work - in social-based distribution channels: A study of IT manufacturers and resellers
by Lee, Nick & Gilliland, David I. & Bello, Daniel C. & Osmonbekov, Talai
- 1025-1033 A model of adolescents' online consumer self-efficacy (OCSE)
by Hill, William W. & Beatty, Sharon E.
- 1034-1042 Customers acting badly: Evidence from the hospitality industry
by Daunt, Kate L. & Harris, Lloyd C.
- 1043-1051 Deconstructing the notion of blame in corporate failure
by Pal, John & Medway, Dominic & Byrom, John
- 1052-1059 Antecedents of emotional attachment to brands
by Grisaffe, Douglas B. & Nguyen, Hieu P.
- 1060-1066 Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
by Abdul-Ghani, Eathar & Hyde, Kenneth F. & Marshall, Roger
- 1067-1073 Consumer perceptions of third party product quality ratings
by De Maeyer, Peter & Estelami, Hooman
- 1074-1081 Leveraging firm-level marketing capabilities with marketing employee development
by Orr, Linda M. & Bush, Victoria D. & Vorhies, Douglas W.
- 1082-1088 The role of trust in buyer-seller conflict management
by Celuch, Kevin & Bantham, John H. & Kasouf, Chickery J.
- 1089-1096 Customer satisfaction and brand equity
by Torres, Anna & Tribó, Josep A.
- 1097-1103 Human resource flexibility and strong ties in entrepreneurial teams
by Zolin, Roxanne & Kuckertz, Andreas & Kautonen, Teemu
- 1104-1107 Where does business research go from here? Food-for-thought on academic papers in business research
by Geuens, Maggie
- 1108-1115 Investment opportunities and dividend omissions
by Liang, Hui & Moreau, Laura & Park, Jung Chul
- 1116-1127 Burnout processes in non-clinical health service encounters
by Ashill, Nicholas J. & Rod, Michel
- 1128-1130 Dynamic learning and strategic alliances: A commentary essay
by Yaprak, Attila
- 1131-1136 Perspectives on tourism management as covered by Woodside and Martin
by Wu, Wu-Chung & Leong, Aliana (Man-Wai) & Huan, Tzung-Cheng (T.C.)
- 1137-1145 Consortium benchmarking: Collaborative academic-practitioner case study research
by Schiele, Holger & Krummaker, Stefan
2011, Volume 64, Issue 9
- 931-933 Globalization, culture, and marketing strategy: Introduction to the special issue
by Laroche, Michel
- 934-943 Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study
by Cleveland, Mark & Erdogan, Seçil & ArIkan, Gülay & Poyraz, Tugça
- 944-950 Materialism through the eyes of Polish and American consumers
by Tobacyk, Jerome J. & Babin, Barry J. & Attaway, Jill S. & Socha, Stanislaw & Shows, David & James, Kevin
- 951-957 Culture and personal values: How they influence perceived service quality
by Ladhari, Riadh & Pons, Frank & Bressolles, Grégory & Zins, Michel
- 958-965 Online consumer behavior: Comparing Canadian and Chinese website visitors
by Mazaheri, Ebrahim & Richard, Marie-Odile & Laroche, Michel
- 966-972 Culture and age as moderators in the corporate reputation and loyalty relationship
by Bartikowski, Boris & Walsh, Gianfranco & Beatty, Sharon E.
- 973-978 Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
by Hamzaoui-Essoussi, Leila & Merunka, Dwight & Bartikowski, Boris
- 979-987 Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation
by Yang, Zhiyong & Laroche, Michel
- 988-996 Revisiting the substantiality criterion: From ethnic marketing to market segmentation
by Pires, Guilherme D. & Stanton, John & Stanton, Patricia
- 997-1003 Multi-level framework of open source software adoption
by Qu, Wen Guang & Yang, Zhiyong & Wang, Zhongming
- 1004-1010 Entrepreneurial orientation, management commitment, and human capital: The internationalization of SMEs in India
by Javalgi, Rajshekhar (Raj) G. & Todd, Patricia R.
- 1011-1016 Development of intellectual property laws for the Russian Federation
by O'Connor, Thomas S.
2011, Volume 64, Issue 8
- 785-799 General theory of cultures' consequences on international tourism behavior
by Woodside, Arch G. & Hsu, Shih-Yun & Marshall, Roger
- 800-808 How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
by Woisetschläger, David M. & Lentz, Patrick & Evanschitzky, Heiner
- 809-815 Strategies to offset dissatisfactory product performance: The role of post-purchase marketing
by Wang, Kai-Yu & Liang, Minli & Peracchio, Laura A.
- 816-822 How does perceived firm innovativeness affect the consumer?
by Kunz, Werner & Schmitt, Bernd & Meyer, Anton
- 823-829 More on the role of switching costs in service markets: A research note
by Chebat, Jean-Charles & Davidow, Moshe & Borges, Adilson
- 830-838 TQM and performance: Is the relationship so obvious?
by Corredor, Pilar & Goñi, Salomé
- 839-845 Can minority state ownership influence firm value? Universal and contingency views of its governance effects
by Wu, Hsueh-Liang
- 846-853 The effects of 3rd party consensus information on service expectations and online trust
by Benedicktus, Ray L.
- 854-861 Understanding preferences for motion pictures
by Gazley, Aaron & Clark, Gemma & Sinha, Ashish
- 862-870 Organizational governance and TMT pay level adjustment
by Baixauli-Soler, J. Samuel & Sanchez-Marin, Gregorio
- 871-878 Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
by Marshall, Roger & Huan, Tzung-Cheng (T.C.) & Xu, Yingzi & Nam, Inwoo
- 879-886 The innovativeness of Born-Globals and customer orientation: Learning from Indian Born-Globals
by Kim, Daekwan & Basu, Choton & Naidu, G.M. & Cavusgil, Erin
- 887-888 Scott D.M., Halligan B. Marketing Lessons from the Grateful Dead. Illustrated. 163 pp. Wiley. $21.95
by Lloyd, Stephen
- 889-895 Managing customer experiences in online product communities
by Nambisan, Priya & Watt, James H.
- 896-903 Relationship marketing's role in managing the firm-investor dyad
by Hoffmann, Arvid O.I. & Pennings, Joost M.E. & Wies, Simone
- 904-910 Top management team turnover, CEO succession type, and strategic change
by Barron, John M. & Chulkov, Dmitriy V. & Waddell, Glen R.
- 911-918 Technological turbulence, supplier market orientation, and buyer satisfaction
by Terawatanavong, Civilai & Whitwell, Gregory J. & Widing, Robert E. & O'Cass, Aron
- 919-921 High performance work systems in the global context: A commentary essay
by Werner, Steve
- 922-927 Morality in marketing: Oxymoron or good business practice?
by Watkins, Alison & Hill, Ronald Paul
- 928-930 Investigating customer value in global business markets: Commentary essay
by Ulaga, Wolfgang
2011, Volume 64, Issue 7
- 657-663 Employees' awareness of their impact on corporate reputation
by Helm, Sabrina
- 664-671 Compliance versus preference: Understanding salesperson response to contests
by Poujol, F. Juliet & Fournier, Christophe & Tanner Jr., John F.
- 672-679 Member-organization connection impacts in affinity marketing
by Fock, Henry & Chan, Allan K.K. & Yan, Dengfeng
- 680-686 Eisenhardt's impact on theory in case study research
by Ravenswood, Katherine
- 687-692 Validation in marketing experiments revisited
by Khan, Jashim
- 693-695 Conditions under which index models are useful: Reply to bio-index commentaries
by Graefe, Andreas & Armstrong, J. Scott
- 696-698 Predicting elections from biographical information about candidates: A commentary essay
by Cote, Joseph A.
- 699-706 Predicting elections from biographical information about candidates: A test of the index method
by Armstrong, J. Scott & Graefe, Andreas
- 707-713 Customer's angry voice: Targeting employees or the organization?
by McColl-Kennedy, Janet R. & Sparks, Beverley A. & Nguyen, Doan T.
- 714-722 A comparative analysis of the role of national culture on foreign market acquisitions by U.S. firms and firms from emerging countries
by Malhotra, Shavin & Sivakumar, K. & Zhu, PengCheng
- 723-727 A research note on market creation in the pharmaceutical industry
by Darroch, Jenny & Miles, Morgan P.
- 728-736 How knowledge management mediates the relationship between environment and organizational structure
by Liao, Chechen & Chuang, Shu-Hui & To, Pui-Lai
- 737-744 Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
by Walsh, Gianfranco & Shiu, Edward & Hassan, Louise M. & Michaelidou, Nina & Beatty, Sharon E.
- 745-748 Impulse buying and variety seeking: Similarities and differences
by Punj, Girish
- 749-756 Why customers won't relate: Obstacles to relationship marketing engagement
by Ashley, Christy & Noble, Stephanie M. & Donthu, Naveen & Lemon, Katherine N.
- 757-764 Cash holdings and corporate governance in family-controlled firms
by Kuan, Tsung-Han & Li, Chu-Shiu & Chu, Shin-Herng
- 765-773 Motivation toward financial incentive goals on construction projects
by Rose, Timothy & Manley, Karen
- 774-781 Factors affecting couples' decisions to jointly shop
by Lim, Junsang & Beatty, Sharon E.
- 782-784 Assessing cross-cultural marketing theory and research: Reply to Craig and Douglas' commentary
by Engelen, Andreas & Brettel, Malte
2011, Volume 64, Issue 6
- 541-542 Retailing evolution research: Introduction to the special section on retailing research
by Ortinau, David J. & Babin, Barry J. & Chebat, Jean-Charles
- 543-550 Understanding consumer services buyers based upon their purchase channel
by Magnini, Vincent P. & Karande, Kiran
- 551-557 Impact of retail environment extraordinariness on customer self-concept
by Kaltcheva, Velitchka D. & Patino, Anthony & Chebat, Jean-Charles
- 558-564 In-store music and aroma influences on shopper behavior and satisfaction
by Morrison, Michael & Gan, Sarah & Dubelaar, Chris & Oppewal, Harmen
- 565-571 Retail shopping typology of American teens
by Breazeale, Michael & Lueg, Jason E.
- 572-578 Measurement of organizational investments in social capital: The service employee perspective
by Ellinger, Alexander E. & Bas, Ayse Banu Elmadag & Ellinger, Andrea D. & Wang, Yu-Lin & Bachrach, Daniel G.
- 579-585 Anticipating a service experience
by Harrison, Mary P. & Beatty, Sharon E.
- 586-593 Receptiveness of Black Americans to outdoor advertising
by Fortenberry Jr., John L. & McGoldrick, Peter J.
- 594-600 Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
by Kum, Doreen & Lee, Yih Hwai & Qiu, Cheng
- 601-609 Consumer innovativeness and its correlates: A propositional inventory for future research
by Bartels, Jos & Reinders, Machiel J.
- 610-616 How personal nostalgia influences giving to charity
by Merchant, Altaf & Ford, John B. & Rose, Gregory
- 617-624 The effects of ethical climate on organizational identification, supervisory trust, and turnover among salespeople
by DeConinck, James B.
- 625-627 Assessing cross-cultural marketing theory and research: A commentary essay
by Craig, C. Samuel & Douglas, Susan P.
- 628-630 Sponsorship portfolio as brand image creation strategies: A commentary essay
by Bibby, David N.
- 631-639 Managing membership threats through collective efficacy
by Illia, Laura & Bonaiuto, Marino & Pugliese, Erica & van Rekom, Johan
- 640-648 Revisiting the risk-taking effect of executive stock options on firm performance
by Chen, Yenn-Ru & Ma, Yulong
- 649-655 Tax effect on Spanish SME optimum debt maturity structure
by López-Gracia, José & Mestre-Barberá, Reyes
2011, Volume 64, Issue 5
- 437-445 Antecedents and consequences of management-espoused organizational cultural control
by Harris, Lloyd C. & Ogbonna, Emmanuel
- 446-453 Aligning strategic processes in pursuit of firm growth
by Titus Jr., Varkey K. & Covin, Jeffrey G. & Slevin, Dennis P.
- 454-459 Estimating the impact of Denison's (1996), "What is the difference between organizational culture and organizational climate? A native's point of view on a decade of paradigm wars"
by Asif, Farah
- 460-466 Social exchange: Empirical examination of form and focus
by Tekleab, Amanuel G. & Chiaburu, Dan S.
- 467-475 Cross-border relationships and performance: Revisiting a complex linkage
by Obadia, Claude & Vida, Irena
- 476-482 Whisper forecasts of earnings per share: Is anyone still listening?
by Brown Jr., William D. & Fernando, Guy D.
- 483-489 Stock listing and financial flexibility
by Schoubben, Frederiek & Van Hulle, Cynthia
- 490-496 Do values or goals better explain intent? A cross-national comparison
by Fornerino, Marianela & Jolibert, Alain & Sánchez, Carol M. & Zhang, Mengxia
- 497-500 Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings
by Shiu, Edward & Pervan, Simon J. & Bove, Liliana L. & Beatty, Sharon E.
- 501-507 Are stocks dumped or neglected by analysts' inferior investments to covered stocks?
by Lee, Hei-Wai & Sharma, Vivek & Cai, Kelly Nianyun
- 508-515 e-SELFQUAL: A scale for measuring online self-service quality
by Ding, David Xin & Hu, Paul Jen-Hwa & Sheng, Olivia R. Liu
- 516-523 Assessing cross-cultural marketing theory and research
by Engelen, Andreas & Brettel, Malte
- 524-532 How happiness mediates the organizational virtuousness and affective commitment relationship
by Rego, Arménio & Ribeiro, Neuza & Cunha, Miguel Pina e & Jesuino, Jorge Correia
- 533-540 Modeling customer value perceptions in cross-cultural business markets
by Blocker, Christopher P.
2011, Volume 64, Issue 4
- 345-347 Voss wins the Presidency! A commentary essay on "Predicting elections from biographical information about candidates: A test of the index method"
by Voss, Kevin E.
- 348-355 The role of self-service technologies in restoring justice
by Mattila, Anna S. & Cho, Wonae & Ro, Heejung (Cheyenne)
- 356-362 Management entrenchment and the cost of equity capital
by Collins, Denton & Huang, Henry
- 363-370 Effects of mentoring functions on receivers' organizational citizenship behavior in a Chinese context: A two-study investigation
by Kwan, Ho Kwong & Liu, Jun & Yim, Frederick Hong-kit
- 371-376 Institutional environment and firms' sources of financial capital in Central and Eastern Europe
by Li, Dan & Ferreira, Manuel Portugal
- 377-384 Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
by Yan, Ruiliang & Pei, Zhi
- 385-393 Are workplaces with many women in management run differently?
by Melero, Eduardo
- 394-400 Linking customer resources to firm success: The role of marketing program implementation
by Lee, Ruby P. & Naylor, Gillian & Chen, Qimei
- 401-407 How managerial attitudes toward the natural environment affect market orientation and innovation
by Dibrell, Clay & Craig, Justin B. & Hansen, Eric N.
- 408-417 Innovation, organizational learning, and performance
by Jiménez-Jiménez, Daniel & Sanz-Valle, Raquel
- 418-426 Emotional advertising: Revisiting the role of product category
by Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine
- 427-435 Environmental uncertainty and environmental management perception: A multiple case study
by López-Gamero, María D. & Molina-Azorín, José F. & Claver-Cortés, Enrique
2011, Volume 64, Issue 3
- 231-235 Strategic management in Latin America: Issues and assessment
by Brenes, Esteban R. & Metzger, Michael & Requena, Bernardo
- 236-241 Complexity in business environments
by Vasconcelos, Flávio C. & Ramirez, Rafael
- 242-249 Does management accounting play role in planning process?
by Frezatti, Fabio & Aguiar, Andson B. & Guerreiro, Reinaldo & Gouvea, Maria A.
- 250-257 Strategic profiles of Brazilian exporters and performance implications
by Carneiro, Jorge & da Silva, Jorge Ferreira & da Rocha, Angela
- 258-265 Antecedents of importer relationship performance in Latin America
by Bianchi, Constanza C. & Saleh, Md. Abu
- 266-272 Change management practices: Impact on perceived change results
by Raineri, Andrés B.
- 273-279 Country effect on firm performance: A multilevel approach
by Goldszmidt, Rafael G. Burstein & Brito, Luiz Artur Ledur & de Vasconcelos, Flávio Carvalho
- 280-285 Corporate governance and family business performance
by Brenes, Esteban R. & Madrigal, Kryssia & Requena, Bernardo
- 286-291 Store brand and national brand promotion attitudes antecedents
by Manzur, Enrique & Olavarrieta, Sergio & Hidalgo, Pedro & Farías, Pablo & Uribe, Rodrigo
- 292-298 Comparing theories to explain e-commerce adoption
by Grandón, Elizabeth E. & Nasco, Suzanne A. & Mykytyn Jr., Peter P.
- 299-305 Sportsbooks and politicians: Place your bet!
by Raventós, Pedro & Zolezzi, Sandro
- 306-308 Sportsbooks and politicians: Place your bet!: Teaching note
by Raventós, Pedro & Zolezzi, Sandro
- 309-315 Credit granting to small firms: A Brazilian case
by Zambaldi, Felipe & Aranha, Francisco & Lopes, Hedibert & Politi, Ricardo
- 316-324 Village banking development model: FINCA Costa Rica
by Perez, Felipe & Gonzalez, Connie Jones & Aaronson, Xavier
- 325-327 Teaching notes for FINCA Costa Rica
by Perez, Felipe & Gonzalez, Connie & Aaronson, Xavier
- 328-337 Optimal close-to-home biases in asset allocation
by Varas, Felipe & Walker, Eduardo
- 338-343 Contracting contractors
by Singer, Marcos & Donoso, Patricio
2011, Volume 64, Issue 2
- 105-112 The differential effects of retail density: An investigation of goods versus service settings
by Pan, Yue & Siemens, Jennifer Christie
- 113-118 Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions
by Nguyen, Hieu P. & Munch, James M.
- 119-125 Dual organizational identification impacting client satisfaction and word of mouth loyalty
by Webber, Sheila Simsarian
- 126-133 To agree or not to agree? A meta-analytical review of strategic consensus and organizational performance
by Kellermanns, Franz W. & Walter, Jorge & Floyd, Steven W. & Lechner, Christoph & Shaw, John C.
- 134-141 One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
by Brunk, Katja H. & Blümelhuber, Christian
- 142-149 Sponsorship portfolio as a brand-image creation strategy
by Chien, P. Monica & Cornwell, T. Bettina & Pappu, Ravi
- 150-156 Writing and publishing important scientific articles: A reviewer's perspective
by Ortinau, David J.
- 157-163 Does XBRL adoption reduce information asymmetry?
by Yoon, Hyungwook & Zo, Hangjung & Ciganek, Andrew P.
- 164-171 Shaping and re-shaping social capital in buyer-supplier relationships
by Hughes, Mathew & Perrons, Robert K.
- 172-179 Technology competencies in competitive environment
by Huang, Kuo-Feng
- 180-186 Women in top management and agency costs
by Jurkus, Anthony F. & Park, Jung Chul & Woodard, Lorraine S.
- 187-193 The impact of firm strategy on performance measures used in executive compensation
by Balsam, Steven & Fernando, Guy D. & Tripathy, Arindam
- 194-198 Retrospection on the impact of Wallendorf and Brucks' "Introspection in consumer research: Implementation and implications"
by Emile, Renu
- 199-206 Revisiting the risk/return relations in the Asian Pacific markets: New evidence from alternative models
by Darrat, Ali F. & Gilley, Otis W. & Li, Bin & Wu, Yanhui
- 207-212 Do fund managers herd to counter investor sentiment?
by Liao, Tsai-Ling & Huang, Chih-Jen & Wu, Chieh-Yuan
- 213-219 Free samples, profits, and welfare: The effect of market structures and behavioral modes
by Jagpal, Sharan & Spiegel, Menahem
- 220-226 Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
by Bao, Yongchuan & Bao, Yeqing & Sheng, Shibin
- 227-229 Experience and a firm's performance in foreign markets: A commentary essay
by Delios, Andrew
2011, Volume 64, Issue 1
- 1-2 Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
by De Barnier, Virginie & Janiszewski, Chris A. & Merunka, Dwight R. & van Osselaer, Stijn M.J.
- 3-6 How many pictures should your print ad have?
by Chowdhury, Rafi M.M.I. & Olsen, G. Douglas & Pracejus, John W.
- 7-11 The use of visual warnings in social marketing: The case of tobacco
by Gallopel-Morvan, Karine & Gabriel, Patrick & Le Gall-Ely, Marine & Rieunier, Sophie & Urien, Bertrand
- 12-17 Effects of age, need for cognition, and affective intensity on advertising effectiveness
by McKay-Nesbitt, Jane & Manchanda, Rajesh V. & Smith, Malcolm C. & Huhmann, Bruce A.
- 18-23 The impact of word-of-mouth communication on attribute evaluation
by Lim, Boon C. & Chung, Cindy M.Y.
- 24-28 The impact of brand personality and sales promotions on brand equity
by Valette-Florence, Pierre & Guizani, Haythem & Merunka, Dwight
- 29-33 The role of social presence in mortality salience effects
by Fransen, Marieke L. & Smeesters, Dirk & Fennis, Bob M.
- 34-38 Social perspectives of e-contact center for loyalty building
by Park, JungKun & Chung, HoEun & Rutherford, Brian
- 39-44 Investigating mediators between corporate reputation and customer citizenship behaviors
by Bartikowski, Boris & Walsh, Gianfranco
- 45-50 Eliciting and estimating reservation price: A semi-compensatory approach
by Kaplan, Sigal & Bekhor, Shlomo & Shiftan, Yoram
- 51-54 How U.S. consumers view in-store promotions
by Schultz, Don E. & Block, Martin P.
- 55-58 Promoting promotions: Does showcasing free gifts backfire?
by Raghubir, Priya & Celly, Kirti Sawhney
- 59-60 Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
by Iyer, Easwar S. & Bhattacharya, C.B.
- 61-66 Company support for employee volunteerism: Does size matter?
by Basil, Debra & Runte, Mary & Basil, Michael & Usher, John
- 67-73 Marketing tactics discouraging price search: Deception and competition
by Lindsey-Mullikin, Joan & Petty, Ross D.
- 74-80 From hierarchy to hybrid: The evolving nature of inter-firm governance in China's automobile groups
by Wang, Yue & Tanaka, Akira
- 81-86 Antecedents of patent value using exchange option models: Evidence from a panel data analysis
by Wu, Ming-Cheng
- 87-95 Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
by Yi, Youjae & Nataraajan, Rajan & Gong, Taeshik
- 96-102 What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott
by Braunsberger, Karin & Buckler, Brian
2010, Volume 63, Issue 12
- 1261-1266 Evaluating export markets: Experienced exporters' hierarchical cognitive structures
by Wood, Van R. & Karriker, Joy H. & Williams, Larry J.
- 1267-1268 Commentary essay on "exploring origins of ethical company/brand perceptions -- A consumer perspective of corporate ethics"
by Cohn, Deborah Y.
- 1269-1272 Golder's historical method in research in marketing
by Thompson, Ann-Marie K.
- 1273-1281 Competitive strategies and firm performance: Technological capabilities' moderating roles
by Ortega, María José Ruiz
- 1282-1289 Non-price determinants of automotive demand: Restyling matters most
by Korenok, Oleg & Hoffer, George E. & Millner, Edward L.
- 1290-1294 The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus
by Chatterjee, Subimal & Malshe, Ashwin Vinod & Heath, Timothy B.
- 1295-1300 Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography
by Chong, Josephine L.L
- 1301-1309 Experience, environment, and subsidiary performance in high-tech MNEs
by Wu, Wann-Yih & Lin, Ching-Yi
- 1310-1316 Which subfield to enter first?: The role of a firm's pre-entry experiences
by Lee, Hun & Shin, Hyung-Deok
- 1317-1323 Changing underwriting practices on underpricing of U.S. global initial public offerings
by Cai, Kelly Nianyun & Lee, Hei Wai & Valero, Magali
- 1324-1327 Why Susie owns Starbucks: The name letter effect in security selection
by Knewtson, Heather S. & Sias, Richard W.
- 1328-1335 Adolescent perceptions of parent and peer influences on teen purchase: An application of social power theory
by Goodrich, Kendall & Mangleburg, Tamara F.
- 1336-1341 When does electronic word-of-mouth matter? A study of consumer product reviews
by Zhang, Jason Q. & Craciun, Georgiana & Shin, Dongwoo
- 1342-1348 Adolescent consumption autonomy: A cross-cultural examination
by Palan, Kay M. & Gentina, Elodie & Muratore, Isabelle
- 1349-1355 The effect of organizational justice, perceived organizational support, and perceived supervisor support on marketing employees' level of trust
by DeConinck, James B.
- 1356-1363 Innovation generation in upstream and downstream business relationships
by Roy, Subroto & Sivakumar, K.
- 1364-1367 Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
by Brunk, Katja H.
- 1368-1371 Cross-border relationships and performance: Revisiting a complex linkage -- A commentary essay
by Sinkovics, Rudolf R. & Jean, Ruey-Jer 'Bryan' & Pezderka, Noemi
2010, Volume 63, Issue 11
- 1111-1112 Introduction: Thought leadership in brand management
by Jevons, Colin & Veloutsou, Cleopatra & Christodoulides, George & de Chernatony, Leslie
- 1113-1120 Brand misconduct: Consequences on consumer-brand relationships
by Huber, Frank & Vollhardt, Kai & Matthes, Isabel & Vogel, Johannes
- 1121-1128 Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands
by Miceli, Gaetano "Nino" & Pieters, Rik