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How structures of common difference constrain and create equity in market society: A genealogy of an adroit practice performance

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  • Archpru Akaka, Melissa
  • Jensen Schau, Hope

Abstract

We investigate a globally diffused practice reimagined as a competitive sport through international professional contests. Competition rules reduce a complex cultural practice to a curated set of characteristics that reward adroit (skilled) performance with a bias towards male athletes. Through a practice genealogy, we explore how a meso-level structure of common difference (SCD) emerges through competition success metrics that marginalize female practitioners. We trace macro-level shifts in meaning and micro-level actions that that have led to an increase in equality through equal pay. However, equity across genders is constrained because the unique competences of male athletes remain dominant on scorecards without recognition of countervailing unique female athletes’ competences. We argue that inclusivity of multiple practice modalities is needed to increase the structural diversity (e.g., variation in norms) of an SCD. This has important implications for how market structuration can shape social structures and create a more equitable market society.

Suggested Citation

  • Archpru Akaka, Melissa & Jensen Schau, Hope, 2025. "How structures of common difference constrain and create equity in market society: A genealogy of an adroit practice performance," Journal of Business Research, Elsevier, vol. 188(C).
  • Handle: RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005423
    DOI: 10.1016/j.jbusres.2024.115038
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    References listed on IDEAS

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