IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v188y2025ics0148296324005423.html
   My bibliography  Save this article

How structures of common difference constrain and create equity in market society: A genealogy of an adroit practice performance

Author

Listed:
  • Archpru Akaka, Melissa
  • Jensen Schau, Hope

Abstract

We investigate a globally diffused practice reimagined as a competitive sport through international professional contests. Competition rules reduce a complex cultural practice to a curated set of characteristics that reward adroit (skilled) performance with a bias towards male athletes. Through a practice genealogy, we explore how a meso-level structure of common difference (SCD) emerges through competition success metrics that marginalize female practitioners. We trace macro-level shifts in meaning and micro-level actions that that have led to an increase in equality through equal pay. However, equity across genders is constrained because the unique competences of male athletes remain dominant on scorecards without recognition of countervailing unique female athletes’ competences. We argue that inclusivity of multiple practice modalities is needed to increase the structural diversity (e.g., variation in norms) of an SCD. This has important implications for how market structuration can shape social structures and create a more equitable market society.

Suggested Citation

  • Archpru Akaka, Melissa & Jensen Schau, Hope, 2025. "How structures of common difference constrain and create equity in market society: A genealogy of an adroit practice performance," Journal of Business Research, Elsevier, vol. 188(C).
    • Handle: RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005423
    DOI: 10.1016/j.jbusres.2024.115038
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296324005423
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2024.115038?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Berger, Elisabeth S.C. & Kuckertz, Andreas, 2016. "Female entrepreneurship in startup ecosystems worldwide," Journal of Business Research, Elsevier, vol. 69(11), pages 5163-5168.
    2. Vargo, Stephen L. & Maglio, Paul P. & Akaka, Melissa Archpru, 2008. "On value and value co-creation: A service systems and service logic perspective," European Management Journal, Elsevier, vol. 26(3), pages 145-152, June.
    3. Thams, Yannick & Bendell, Bari L. & Terjesen, Siri, 2018. "Explaining women's presence on corporate boards: The institutionalization of progressive gender-related policies," Journal of Business Research, Elsevier, vol. 86(C), pages 130-140.
    4. Dannie Kjeldgaard & Sren Askegaard, 2006. "The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(2), pages 231-247, July.
    5. Smith, Ruth Ann & Lux, David S, 1993. "Historical Method in Consumer Research: Developing Causal Explanations of Change," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 595-610, March.
    6. Vargo, Stephen L. & Akaka, Melissa Archpru & Wieland, Heiko, 2020. "Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective," Journal of Business Research, Elsevier, vol. 116(C), pages 526-534.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sorensen, Anne, 2021. "Facilitating value: How organizations deploy resources in social media-based brand communities," Journal of Business Research, Elsevier, vol. 136(C), pages 678-694.
    2. Melissa Archpru Akaka & Kaisa Koskela-Huotari & Stephen L. Vargo, 2021. "Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 375-389, December.
    3. Saarijärvi, Hannu & Mitronen, Lasse & Yrjölä, Mika, 2014. "From selling to supporting – Leveraging mobile services in the context of food retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 26-36.
    4. Jochen Wulf, 2020. "Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach," Business Research, Springer;German Academic Association for Business Research, vol. 13(1), pages 39-68, April.
    5. Meijerink, Jeroen & Bondarouk, Tanya, 2018. "Uncovering configurations of HRM service provider intellectual capital and worker human capital for creating high HRM service value using fsQCA," Journal of Business Research, Elsevier, vol. 82(C), pages 31-45.
    6. Kertcher, Zack & Venkatraman, Rohan & Coslor, Erica, 2020. "Pleasingly parallel: Early cross-disciplinary work for innovation diffusion across boundaries in grid computing," Journal of Business Research, Elsevier, vol. 116(C), pages 581-594.
    7. Nina Tura & Lea Hannola & Mikko Pynnönen, 2017. "Agile Methods for Boosting the Commercialization Process of New Technology," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-23, June.
    8. Prabal Chakraborty & Moumita Poddar, 2020. "Role of Multiple Stakeholders in Value Co-creation and Effects on Medical Tourism," Jindal Journal of Business Research, , vol. 9(1), pages 18-26, June.
    9. Hui Zhang & Jin-Biao Yi & Qian Wang, 2021. "Research on the Collaborative Evolution of Blockchain Industry Ecosystems in Terms of Value Co-Creation," Sustainability, MDPI, vol. 13(21), pages 1-17, October.
    10. Wang, Liang & Xie, Zaiyang & Abdi, Majid & Lee, June Y. & Li, Stan Xiao, 2024. "The rise of female board representation in China as a glocalization process (2010–2018)," Journal of Business Research, Elsevier, vol. 172(C).
    11. Seppo Kuula & Harri Haapasalo & Arto Tolonen, 2018. "Cost-efficient co-creation of knowledge intensive business services," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 779-808, December.
    12. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    13. Samir Marwan Hammami & Tareq Muhammad Alhousary & Ahmad Taha Kahwaji & Syed Ahsan Jamil, 2022. "The status quo of omani female entrepreneurs: a story of multidimensional success factors," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(4), pages 2063-2089, August.
    14. Marcelo Royo-Vela & Jonathan Cuevas Lizama, 2022. "Creating Shared Value: Exploration in an Entrepreneurial Ecosystem," Sustainability, MDPI, vol. 14(14), pages 1-23, July.
    15. Högström, Claes & Tronvoll, Bård, 2012. "The enactment of socially embedded service systems: Fear and resourcing in the London Borough of Sutton," European Management Journal, Elsevier, vol. 30(5), pages 427-437.
    16. Tobias Wulfert & Robert Woroch & Gero Strobel & Thorsten Schoormann & Leonardo Banh, 2024. "E-commerce ecosystems as catalysts for sustainability: A multi-case analysis," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-21, December.
    17. Xu, Jinying & Lu, Weisheng, 2022. "Developing a human-organization-technology fit model for information technology adoption in organizations," Technology in Society, Elsevier, vol. 70(C).
    18. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 0. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-15.
    19. Halpern, Nigel & Mwesiumo, Deodat & Suau-Sanchez, Pere & Budd, Thomas & Bråthen, Svein, 2021. "Ready for digital transformation? The effect of organisational readiness, innovation, airport size and ownership on digital change at airports," Journal of Air Transport Management, Elsevier, vol. 90(C).
    20. Dodds, Sarah & Bulmer, Sandy & Murphy, Andrew, 2014. "Consumer value in complementary and alternative medicine (CAM) health care services," Australasian marketing journal, Elsevier, vol. 22(3), pages 218-229.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005423. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.