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Overcoming reactance to climate change: The business-ecology nexus

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  • Liyanaarachchi, Gajendra
  • Gamage, Thilini Chathurika
  • Viglia, Giampaolo
  • Charton-Vachet, Florence

Abstract

This study explores how concerns around misinformation, data integrity, and information asymmetry fuel psychological reactance among small business owners, impeding their adaptability to climate change initiatives. Through interviews with 25 small business owners across four countries, we uncover this reactance stemming from information risks. We propose the ’Business Ecology Nexus’ framework to address these challenges. Grounded in co-creation and customer engagement principles, this framework manages psychological reactance by balancing ecological and business values, providing a strategic pathway for small businesses to mitigate information risks and drive climate change adaptation. Our work offers actionable recommendations for businesses, climate authorities, technical experts, and policymakers to implement environmental strategies that protect businesses, consumers, and ecosystems.

Suggested Citation

  • Liyanaarachchi, Gajendra & Gamage, Thilini Chathurika & Viglia, Giampaolo & Charton-Vachet, Florence, 2025. "Overcoming reactance to climate change: The business-ecology nexus," Journal of Business Research, Elsevier, vol. 190(C).
    • Handle: RePEc:eee:jbrese:v:190:y:2025:i:c:s0148296325000529
    DOI: 10.1016/j.jbusres.2025.115229
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