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Reimagining marketing strategy: driving the debate on grand challenges

Author

Listed:
  • Ko Ruyter

    (King’s College, London)

  • Debbie Isobel Keeling

    (University of Sussex)

  • Kirk Plangger

    (King’s College, London)

  • Matteo Montecchi

    (King’s College, London)

  • Maura L. Scott

    (Florida State University)

  • Darren W. Dahl

    (University of British Columbia)

Abstract

No abstract is available for this item.

Suggested Citation

  • Ko Ruyter & Debbie Isobel Keeling & Kirk Plangger & Matteo Montecchi & Maura L. Scott & Darren W. Dahl, 2022. "Reimagining marketing strategy: driving the debate on grand challenges," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 13-21, January.
    • Handle: RePEc:spr:joamsc:v:50:y:2022:i:1:d:10.1007_s11747-021-00806-x
    DOI: 10.1007/s11747-021-00806-x
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    References listed on IDEAS

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    1. Morela Hernandez, 2008. "Promoting Stewardship Behavior in Organizations: A Leadership Model," Journal of Business Ethics, Springer, vol. 80(1), pages 121-128, June.
    2. Debbie Isobel Keeling & Kathleen Keeling & Ko Ruyter & Angus Laing, 2021. "How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 236-257, March.
    3. Niek Hensen & Debbie I. Keeling & Ko Ruyter & Martin Wetzels & Ad Jong, 2016. "Making SENS: exploring the antecedents and impact of store environmental stewardship climate," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 497-515, July.
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