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Reimagining marketing strategy: driving the debate on grand challenges

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Cited by:

  1. Louise May Hassan & Miriam McGowan & Edward Shiu, 2025. "They’re not my people: When inclusive marketing backfires," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 563-587, March.
  2. Aleksandrina Atanasova & Giana M. Eckhardt & Mikko Laamanen, 2025. "Platform cooperatives in the sharing economy: How market challengers bring change from the margins," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 419-438, March.
  3. Youngtak M. Kim & Neil T. Bendle & John Hulland & Michael D. Pfarrer, 2024. "Corporate sustainability research in marketing: Mapping progress and broadening our perspective," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1495-1512, October.
  4. Christopher P. Blocker & Joseph P. Cannon & Jonathan Z. Zhang, 2025. "Purpose orientation: An emerging theory transforming business for a better world," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 367-393, March.
  5. Jabir Ali & Tabassum Ali, 2024. "Circular economy and agriculture: mapping scientific productivity, research pattern and future research direction," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(12), pages 30063-30108, December.
  6. Conor M. Henderson & Marc Mazodier & Jamel Khenfer, 2025. "The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 617-642, March.
  7. Manuel Reppmann & Stephan Harms & Laura Marie Edinger-Schons & Johann Nils Foege, 2025. "Activating the sustainable consumer:The role of customer involvement in corporate sustainability," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 310-340, March.
  8. Kumar, V. & D. Hollebeek, Linda & Sharma, Amalesh & Rajan, Bharath & K Srivastava, Rajendra, 2025. "Responsible stakeholder engagement marketing," Journal of Business Research, Elsevier, vol. 189(C).
  9. Aylin Cakanlar & Megan Hunter & Gergana Y. Nenkov, 2025. "Recycle right: How to decrease recycling contamination with informational point-of-disposal signage," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 781-803, May.
  10. Sumin Kim & Hongwei He & Anders Gustafsson, 2025. "The impact of corporate social irresponsibility on prosocial consumer behavior," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 394-418, March.
  11. Ashik, Farhan & Marc Lim, Weng & Vassallo, Jarrod P. & Voola, Ranjit, 2025. "Can marketing reduce inequality? Evidence from marketing science," Journal of Business Research, Elsevier, vol. 188(C).
  12. Good, Valerie & Greiner Fehl, Amy & Mangus, Stephanie M., 2024. "Lonely and Insecure: How salesperson Well-Being impacts performance," Journal of Business Research, Elsevier, vol. 184(C).
  13. Dhruv Grewal & Praveen K. Kopalle & John Hulland, 2024. "Addressing the greatest global challenges (UN SDGs) with a marketing lens," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1263-1272, October.
  14. Indira Sen & Daniele Quercia & Licia Capra & Matteo Montecchi & Sanja Šćepanović, 2023. "Insider stories: analyzing internal sustainability efforts of major US companies from online reviews," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-9, December.
  15. D. Matthew Godfrey & Linda L. Price, 2025. "How an ethos of repair shapes material sustainability in services," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 439-462, March.
  16. Madhu Viswanathan & Arun Sreekumar & Srinivas Sridharan & Gaurav R. Sinha, 2024. "Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1279-1300, October.
  17. Ahsan Siraj & Shilpa Taneja & Yongming Zhu & Hongbing Jiang & Sunil Luthra & Anil Kumar, 2022. "Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2820-2838, November.
  18. Cait Lamberton & Tom Wein & Andrew Morningstar & Sakshi Ghai, 2024. "Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1391-1411, October.
  19. Mukherjee, Debmalya & Lim, Weng Marc & Kumar, Satish & Donthu, Naveen, 2022. "Guidelines for advancing theory and practice through bibliometric research," Journal of Business Research, Elsevier, vol. 148(C), pages 101-115.
  20. Bård Tronvoll & Kirk Plangger, 2024. "Beacons to conceptual impact," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 7-11, June.
  21. Inge Geyskens & Barbara Deleersnyder & Marnik G. Dekimpe & Didi Lin, 2024. "Do consumers benefit from national-brand listings by hard discounters?," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 97-118, January.
  22. Kirk Plangger & Matteo Montecchi & Ko Ruyter & Debbie I. Keeling & Maura L. Scott & Darren W. Dahl, 2025. "“We could be heroes”: Reflections on reimagining marketing strategies for a better world," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 301-309, March.
  23. Nagel, Christian & Heidenreich, Sven & Schumann, Jan H., 2024. "Enhancing Adoption of Sustainable Product Innovations: Addressing Reduced Performance with Risk-Reducing Product Modifications," Journal of Business Research, Elsevier, vol. 179(C).
  24. Petcharat, Thanatchaphan & Jattamart, Aungkana & Leelasantitham, Adisorn, 2023. "A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  25. Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño, 2023. "The Journal of the Academy of Marketing Science at 50: A historical analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 222-243, January.
  26. Liyanaarachchi, Gajendra & Gamage, Thilini Chathurika & Viglia, Giampaolo & Charton-Vachet, Florence, 2025. "Overcoming reactance to climate change: The business-ecology nexus," Journal of Business Research, Elsevier, vol. 190(C).
  27. Azmat, Fara & Lim, Weng Marc & Moyeen, Abdul & Voola, Ranjit & Gupta, Girish, 2023. "Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals," Journal of Business Research, Elsevier, vol. 167(C).
  28. Aindrila Chatterjee & Amit J. Chauradia & Kiran Pedada, 2025. "Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India," Journal of the Academy of Marketing Science, Springer, vol. 53(1), pages 213-231, January.
  29. Dessart, Laurence & Standaert, Willem, 2023. "Strategic storytelling in the age of sustainability," Business Horizons, Elsevier, vol. 66(3), pages 371-385.
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