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Content
March 2026, Volume 5, Issue 2
- 1-8 A Correlation Analysis of Green Human Resource Management and Firms’ Protection
by Dr. Unwana Ita Okon & Dr. Victoria Utitofon Inuaesiet & Dr. Uduak Iwok Asian - 9-18 Research on the Construction of a Multi-Format Integrated Management System for Small, Medium and Micro-Sized Enterprises
by Nini Zhang
January 2026, Volume 5, Issue 1
- 1-6 Emotional Intelligence and Customer Satisfaction in Deposit Money Banks: A Conceptual Review
by Atimba Oboko I. & Dr. Theresa Dikan Bisong & Dr. Mary Odu & Eyo Felicia Nakanda & Iyamba Godswill Francis - 7-12 A Study on the Impact of Cross-Departmental Data Collaboration on Marketing Campaign Efficiency in Fast-Moving Consumer Goods E-commerce: The Case of PepsiCo (China)’s 7UP and Mirinda Project
by Yiyang Wu - 13-19 A Study on Resource Allocation Efficiency in Multinational Logistics Hubs
by Xiaoying Nie - 20-40 The Role of Customer Value Proposition in Digital Financial Literacy and Ai-Driven Finance Adoption
by Ayuk Takemeyang & Henry Jong Ketuma & Tambi Andison Akpor - 41-46 A Study on Data-Driven Budget Optimization for U.S. Enterprises’ Cross-Border Marketing
by Chunzi Wang - 47-53 Technical Standard Development and Application for Cross-Industry Data Integration of Enterprise-Level ERP Systems
by Yanmin Qiu - 54-63 Research on the Impact of Corporate ESG Performance on ROA
by Zhekai Liu & Weixuan Tang - 64-79 Human Resource Management in Church Development Projects: A Case of Maseno North Diocese of the Anglican Church in Kenya
by Sitati George Rapong’O & Dr. Zacharia W. Samita & Dr. Sitati Emmily
November 2025, Volume 4, Issue 6
- 1-19 The Moderating Role of Culture in the Relationship Between Financial Inclusion and Financial Performance of Small and Medium-Sized Enterprises in Manyu Division, Cameroon
by Ayuk Takemeyang & Henry Jong Ketuma & Tambi Andison Akpor - 20-25 Constructing a Closed-Loop Model of “Online Social Fission–Offline Transaction” for Small and Medium Retail Enterprises
by Li Li - 26-31 Empirical Evidence on the Construction and Efficiency Improvement of Medical Device Smart Supply Chain Based on Closed-Loop Operation Mode
by Yinglong Jiang - 32-37 The Impact of Cross-Border Data Flow Regulatory Policies on Digital Firms: Compliance Cost Estimation and Business Model Adjustment Recommendations
by Dujin Xu - 38-44 Case Analysis of Digital Transformation in Brand Marketing for Small and Medium-Sized Enterprises
by Yanxin Zhu - 45-51 Digital Transformation of Financial Leasing Companies: A Study on Data Platform Construction and Business Empowerment
by Sheng Zhang - 52-58 Innovation and Application of Natural Organic Cosmetic Formulations: A Case Study of Bochu Cosmetics
by Chunhua Zhu - 59-65 Project Management Approaches for Sustainable Rural Development in Cameroon
by BABIT FONCHAM Gilbert & DJEUFACK DONGMO Aristophane & KINGUE HERMAN Royco - 66-72 Post-Investment Empowerment Through Digitalization: Pathways to Efficiency Improvement in Fintech Industry Equity Investment
by Zhile Tan - 73-79 Strategic Practice of “Core Category Deep Cultivation + Diversified Supplement” in Small and Medium-Sized Medicinal and Chemical Foreign Trade Enterprises: A Multiple-Case Study Based on Resource-Based View and Dynamic Capability Theory
by Die Wang - 80-86 Low-Barrier Pathways for Traditional Financial Institutions to Access Web3: Compliant Wallet Custody and Asset Valuation Models
by Allen Lin - 87-93 Challenges and Breakthroughs in Cross-Institutional Transaction Coordination Among Banks, Brokers, and Asset Managers
by Jun Xin - 94-102 Commercial Banks’ Credit and Deposit Mobilization on Economic Growth in Nigeria
by Okpunor Loveth & Etap Cyprine Besong & Nkamare Stephen Ekpo & Eze Prince Obiora & Ajaba Agnes Agbaje
September 2025, Volume 4, Issue 5
- 1-14 The Regulation of Corporate Governance Practices in Cameroon: Challenges and the Way Forward
by Felix Fung Kum - 15-28 US Semiconductor Chip Manufacturing Reshoring: Regulatory, Economic, and Structural Challenges
by Zijia Peng - 29-34 The Lightweight Path to Digital Branding for SMEs
by Bo Lu - 35-41 Research on the Construction and Efficacy Optimization of Intelligent Logistics Automation Technology System in Cross-Border Scenarios
by Dingsong Ni - 42-47 Digital Service Standard Construction and Practice Verification for Small and Medium-Sized Hotel Apartments
by Han Liu - 48-53 Insurance Technology and Supply Chain Finance: An Empirical Study on Dynamic Premium Algorithm for Small and Medium-Sized Micro Enterprises
by Ying Nie - 54-66 Conflict Management Strategies and Organizational Productivity of Ecobank Plc, Cross River State, Nigeria
by Patrick Montok Igbaji - 67-74 Implementation Standards and Industry-Specific Adaptation of SAP-Lean Production Integration in Manufacturing: A Multi-Case Validation with Quantitative Performance Optimization
by Qiang Fu - 75-81 Construction of Information Health Assessment System for Small and Medium-Sized Enterprises Based on AI Diagnosis Model
by Wanyu Li
July 2025, Volume 4, Issue 4
- 1-8 The Impact of the Anglophone Crisis on the Project Management Success of the HIV Free Project in the North West Region of Cameroon
by Giyoh Gideon Nginyu & Tata Emma & Lukong Racheal - 15-22 The Role of Brand Marketing Informatization in Enhancing the Competitiveness of the U.S. Manufacturing Industry
by Xueping Wei - 23-51 The Effect of Fraud on Bank Financial Performance in Cameroon: Case Study of NFC Bank
by Ayuk Takemeyang & Henry Jong Ketuma - 52-70 Impact of Corporate Digital Transformation on ESG Performance: An Empirical Study Based on A-Share Listed Companies in the Power Industry
by Miaoyan Guan - 71-81 E-Procurement Adoption, E-Marketplace Participation and Firm Performance: A Study of Manufacturing Companies in Cameroon
by Ayuk Takemeyang & Henry Jong Ketuma & Tambi Andison Akpor - 82-88 The Impact of Cloud-Based Solutions on Corporate Management Efficiency
by Changshan Cui - 89-95 The Intelligent Human Resource Management System: Enhancing Corporate Talent Competitiveness
by Shuang Liu - 96-108 Employee Relations Practices and Organisational Performance of Hospitality Firms in Cross River State, Nigeria
by Owan Stephen Ndoma & Lawal Suleiman Gbenga & Eze Prince Obiora & Aniema Cyril Omin Omin Okima & Chenui Armand Phobuh & Abang George Ndifon & Yalo Idenyi Okpanachi - 109-115 Research on the Strategic Application of Management Information Systems for Improving Corporate Competitiveness
by Nanhong Li
May 2025, Volume 4, Issue 3
- 1-8 The Role of Innovation in Enhancing Customers Satisfaction and Retention: Evidence from Commercial Banks in Mfoundi Division, Cameroon
by Ayuk Takemeyang - 9-21 The Effect of Employee Training and Supervision on Employees Knowledge Sharing Behaviour in Federal Universities, Nigeria
by Eni Naomi Isang & Prof. Inyang Benjamin J & Eteng Joy Umuolo & Ndatah Emem Udo & Chenui Armand Phobuh & Odama Patrick Ojeka - 22-28 A Review of Smart Logistics Operations Management and Future Research Directions
by Chijing Deng - 29-34 Zero Waste: A New Sustainable Waste Management Philosophy in the 21st Century
by Haradhan Kumar Mohajan - 35-42 Big Data Empowering Supply Chain Management: From Theory to Practice
by Minghui Chen - 43-50 Sustainable Development Practices and Prospects in the Fashion Accessories Industry
by Piao Chen - 51-58 Innovation-Driven Development: The Growth Path of Shenzhen Xiongyu Rubber Hardware Products Co., Ltd
by Min Yang
March 2025, Volume 4, Issue 2
- 1-20 Investigating the Strategic Behavior of Competitive Intelligence on Green Marketing Performance in a Strategic Industry
by Farzad Kazemi - 21-38 Influence of Human Resource Practices on Employee Behaviour in Federal Tertiary Institutions in Nigeria — Multivariate Approach
by Eni Naomi Isang & Edor Edmund Ekpang & Ekpenyong Etim Bassey & Don Ajan John & Ekpo Florence Sunday - 39-63 Empowering Healthcare Leadership Through Facilitators of Evidence-Based Management: A Narrative Review and Proposed Conceptual Framework
by Dr. Mohammed Sallam & Dr. Adrian Stanley & Dr. Johan Snygg & David Jelley & Dr. Adil Sajwani - 64-73 Does Control of Corruption Sand or Grease the Wheel of Human Development? Evidence from Panel Threshold Analysis
by Giyoh Gideon Nginyu - 74-81 Waste Management Strategy to Save Environment and Improve Safety of Humanity
by Haradhan Kumar Mohajan - 82-88 Leadership Styles and Performance of Service Industry
by Lebo Monica Peter & Akaegbu Juliana Baby & Obo Ekpenyong Bassey & Ije Ubana Ubi & Akpandem Edet Etim - 89-103 Competency Characteristics of Management Positions in Foreign Trade Under the Digital Economy: Based on a Survey of Manufacturing Enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area
by Fangyan Feng - 104-113 Research on the Driving Factors and Pathways of Discontinuous Change in China’s Emergency Management Policies: A Clear Set Qualitative Comparative Analysis Based on 20 Cases
by Shuting Chen
January 2025, Volume 4, Issue 1
- 1-6 A Theoretical Review of Managerial Strategies on Workers’ Performance
by Abang George Ndifon & Bernard Samuel Eventus & Nkamare Stephen Ekpo & Tabi Meyengue & Atimba Oboko I. & Loveth Okpunor - 7-11 Sustainability as a Competitive Advantage: The Case of Organic Food Exporters in Peru
by Carlos Eduardo de Almeida - 12-19 The Influence of Consumer Privacy Preferences on Personalized Marketing and Multichannel CRM Integration
by Misaki Ogawara - 20-24 On the Management of Used Cars Under the Influence of Douyin’s New Media
by Haowen Ren - 25-32 Supply Chain Automation and Collaboration for Enhanced Efficiency in E-Commerce Logistics: Challenges, Applications, and Strategic Insights
by Jing Bao - 33-42 The Anchoring Effect and Consumer Behavior in Brazilian E-Commerce: A Focus on Price Comparisons
by Isabel C. Rocha & Gabriela P. Lima - 43-48 Dimensions of Corporate Governance on Performance of Manufacturing Companies in Nigeria: A Theoretical Review
by Enya Matthew Njobil & Eleng David Mbotor & Ayamba Kelly K. & Agbo Nicholas ITO & Nkamare Stephen Ekpo - 49-56 The Impact of Financial Informatization on the Financing Costs and Speed of SMEs: A Case Study of Beijing Liwang Technology Co., Ltd
by Weili Xu
December 2024, Volume 3, Issue 6
- 1-8 How Gender Diversity in Leadership Shapes Employee Collaboration: A Study of Spain’s Hospitality Sector
by Inés T. S. Delgado - 9-16 Supply Dynamics in Bangladesh: A Study of Definitions, Functions, and Market Effects
by Ankan Debnath - 17-23 Research on the Mechanism of Fintech on Green Credit
by Shengying Shi & Shiran Weng - 24-28 Research on the Role of Business Administration in Modern Economic Development
by Shi Kun & Shuo Xie - 29-35 Digital Transformation of the Cultural Industry: Challenges and Opportunities
by Xingwang Zhan - 36-41 Job Analysis and Corporate Performance of Selected Organizations in Cross River State
by Lebo Monica Peter & Obo Ekpenyong Bassey & Akaegbu Juliana Baby & Ije Ubana Ubi & Nkamare Stephen Ekpo - 42-45 How Taste and Ambience Shape Consumer Perceptions — Sensory Marketing in Fine Dining
by Thabo N. Makwena - 46-55 The Role of Financial Informatization in Enhancing Enterprise Risk Management: Strategies and Case Studies
by Yu Yi - 56-66 A Critical Review of Decarbonization Strategies Among Major U.S. Airlines: Comparison Between Sustainable Aviation Fuel and Carbon Offsets
by Sophia Bian - 67-75 Innovative Applications of Artificial Intelligence in Accounting and Financial Management
by Min Liu - 76-80 The Value of Nature and Human Responsibility in Contemporary Environmental Philosophy
by Yuxuan Zhang - 81-88 Research on the Synergy Between Brand Management Informationization and Digital Marketing Digitalization
by Meiyang Li
October 2024, Volume 3, Issue 5
- 1-7 A Multivariate Study of Job Enrichment and Managerial Efficiency in Selected Organizations
by Bernard Samuel Eventus & Rabson Iniobong Cletus & Nkamare Stephen Ekpo & Bassey Bassey Ubi & Abang George Ndifon - 8-18 Intelligent Financial Management Systems Innovations and Applications in the Digital Era
by Xiwei Hao - 19-25 Unlocking TikTok’s Formula: Video Length, Tags, and Beauty Content Success
by Yufei (Anna) Liu - 26-46 Explaining the Nexus Among Government Spending, Real Exchange Rate and Private Sector Investment in Cameroon
by Giyoh Gideon Nginyu & Ndangoh Solanche Ncho & Ndambi Caroline Bita - 47-55 An Analysis of the Adaptability of Switzerland’s Financial Regulatory Framework to Blockchain and Digital Currency Innovations
by Fabian O. Zehnder - 56-69 Integrating Semantic Web, Artificial Intelligence, and Knowledge Management for Enhanced Accounting in SMEs
by Yaxin Zheng - 70-75 The Effect of Cultural Norms on Group Decision-Making in Japanese Corporations
by Satoshi Kawaguchi
August 2024, Volume 3, Issue 4
- 1-12 Effect of Entrepreneurial Competency on Quality Service Delivery
by Takon Samuel Manyo & Enya Matthew Njobili & Emefiele Charles Chike & Ebong Iniobong Ephraim & Loveth Okpunor & Atimba Oboko. I - 13-22 Smart Manufacturing and Industrial Transformation: Economic Impacts on Firm Performance and Market Dynamics
by D. K. Norman - 23-35 Diversity Management: To What Extent Could It Be Argued that “New Normal” Work Systems Affect Work-Life Balance in the UK’s Labour Market
by Yuecong Xing & Richard Thompson & Peter Ka-ming Lau & Oliver Rahman - 36-38 Examining Supply Chain Resilience in the Automotive Industry: A Case Study
by Yixin Zhou - 39-51 Application of Multi-Objective Optimization in Controlling Carbon Footprint and Costs in Manufacturing
by Orion V. W. & Imogen P. W. - 52-64 The Role of Road Transport Infrastructure in Shaping Property Values in West African (Ghana and Nigeria): A Review of Literature
by Chinago Budnukaeku Alexander & Ikechi Okpakam - 65-82 Corporate Governance Characteristics and Firm Performance of Manufacturing Firms in Nigeria: A Panel Data Approach
by Egu Usang Inah & Egim Augustine Magam & Bassey Bassey Ubi & Ukpe Essien Amos & Ubi Johnson Johnson & Nkamare Stephen Ekpo
June 2024, Volume 3, Issue 3
- 1-8 Employee Efficiency and Corporate Competitiveness in Selected Microfinance Banks in Nigeria
by Takon Samuel Manyo & Yahaya-Idinye Lateefah & Egede Samuel Mofam & Okon Effiong Asuquo & Akagha Benedict Onyeoziri & Atimba Oboko. I - 9-18 AI-Driven Global Sanctions Enhancement
by Bing Hu - 19-30 Dynamic Pricing Promotion Strategies on Consumer Repeat Purchase Behavior in the United States
by Emily G. Thompson & David R. Wilson - 31-34 Research on the Impact of Digital Transformation on Commercial Bank Performance
by Jiangyan Chen & Yani Tian & Zhen Shen - 35-42 Analyzing Consumer Behavior and Brand Loyalty in the Chinese Smartphone Market: A Case Study of Huawei
by Shuhua Liu - 43-51 Research on the Application of Blockchain Technology in Global Supply Chain Information Sharing — Enhancing Transparency and Collaboration
by Sterling B. Ardent - 52-59 ROI Analysis of RFID-Based Intelligent Inventory Management Systems
by F. E. Alberto
April 2024, Volume 3, Issue 2
- 1-7 Green Marketing: A Journey Towards Sustainability
by Dr. Sruthi Pillai & Vijaykumar Ramachandran & Dr. Ramakrishnan Ramachandran - 8-12 Market Analysis and Entry Strategy for German Investors in the Specialty Coffee Segment of the Colombian Coffee Industry
by Sofía Martínez Gómez - 13-19 The Impact of Brand Personality Congruence on Brand Loyalty in Social Media Interactions: A Cultural Difference Perspective
by Tod Lovell Pryor - 20-25 Marketing Failure Case Study — Dolce & Gabbana as an Example
by Weiran Feng - 26-49 What Factors Influence Students’ Choice of Study Abroad Agencies?
by Ke Feng & Jiawei Ding - 50-57 A Study on the Impact of Information Framework on Residents’ Willingness to Cooperate in the Context of Public Health Emergencies: The Mediating Effect of Perceived Effectiveness and the Moderating Effect of Self-Construal
by Ning Yang & Chu Zhang & Jianwen Ke & Xiangxing Chen & Yiran Song - 58-66 Assessing the Impact of Regulatory Frameworks on the Success of Green Building Projects in Singapore
by Aisyah Binte Mahmud & Hakim Bin Rosli & Noraini Binte Hassan - 67-76 Optimization and Application of Cloud Storage Solutions in Remote Healthcare Data Management in India
by Aman Rajesh Joshi - 77-91 Heterogeneous Institutional Investor Attention and Corporate Tax Avoidance Behavior
by Ziyi Cui
February 2024, Volume 3, Issue 1
- 1-5 A Conceptual Review on Compensation Management and Employee Productivity
by Patrick Montok Igbaji & Ene-Ita Ene Okpo & Josiah Josiah Ufot & Orisa Johnson & Yahaya-Idinye Lateefah & Obi Martins Okwudiri - 6-11 Seasonal Price Adjustments in Winter Tourism: Impact on the Car Rental Market in Canada (2015-2022)
by Devon Cullen - 12-20 E-Commerce Expansion in Indian Retail: A Strategic Analysis of Market Penetration and Competitive Dynamics
by Kamal Ahmed & Vaishnavi Joshi - 21-27 Investigating Social Media Dissemination and Word-of-Mouth Effects: A Study on the Starbucks and Spotify Brand Collaboration
by Nathan Elliot - 28-33 Unlocking the Potential: Literature Review on the Evolving Role of AI in HRM
by Jiaxing Du - 34-50 Can Green Finance Reform and Innovation Pilot Zones Promote the Operational Efficiency of Commercial Banks? — Empirical Research Based on 40 Commercial Banks in China
by Jiajun Xu & Jianhang Ding & Hongyi Shao - 51-69 COVID-19 and Stock Market Behaviors: Evidence from Countries in Asia, Europe, North America and South Africa
by Feiyuan Hu - 70-81 Can the “Pre-Discussion” Decision-Making Mechanism of the Party Organization Improve ESG Performance? — An Empirical Study Based on the DID Model
by Tian He - 82-89 Assessing the Role of Green Finance in Enhancing Rural Economic Resilience and Environmental Sustainability
by Ziang Liu - 90-101 Review of Intelligent Ship Path Planning Algorithms
by Yixuan Song & Xi Cao
December 2023, Volume 2, Issue 6
- 1-6 A PPMC Study on Management Development Programs and Employee Job Performance
by Omosebi Mayowa Adetunji & Farin Ponfa Matthew & Awatt Christiana Efiong & Ikpeme Bennyta Bassey & Nkongho Martha Otang & Bernard Samuel Eventus - 7-11 Organizational Structure and Employee Productivity: PPMC Approach
by Awatt Christiana Efiong & Ikpeme Bennyta Bassey & Bassey Ekpeyong Okon & Michael Michael Nkanta - 12-21 Leadership in Regional Collaborative Governance: Evidence from the Integration of China’s Yangtze River Delta
by Hua Xing & Bo Feng - 22-29 Factors Influencing Consumers’ Usage Intention of Live Streaming E-Commerce
by Guangqian Liu & Manansala Leo - 30-37 The Relationship Between Podcast Advertising and Millennial Entertainment Choices: A Media and Entertainment Industry Perspective
by Gabriel Lorna Schofield - 38-46 User Training and Change Management Synergy: Keys to ERP Success in SMEs
by Daphne Rebecca Wright - 47-53 Management of Type-I Diabetes: A Right Procedure to Normal Life Expectancy
by Devajit Mohajan & Haradhan Kumar Mohajan
October 2023, Volume 2, Issue 5
- 1-8 Human Relations and Corporate Effectiveness in Selected Organizations
by Patrick Montok Igbaji & Bassey Ebia Eja & Enya Matthew Njobili & Ogar Wonah Godwin - 9-24 The Increasing Investment of Senior Housing for Chinese Life Insurance Companies: Reasons and Motivations
by Yudong Zhao & Jinglu Zhu - 25-31 From University Town to Clone Town — A Case Research on 18-25 Years Students Consumers Purchase Non-Alcoholic Beverages Product Willingness in Nanjing Xianlin University Town
by Dairui Lyu - 32-36 Prevention and Management Strategies of Pre-Diabetes
by Devajit Mohajan & Haradhan Kumar Mohajan - 37-43 A Theoretical Review of Capital Structure of Quoted Companies in Nigeria
by Lawal Suleiman Gbenga & Nkamare Stephen Ekpo & Bassey Gift Eja & Eno Omini Ojah & Obioke Esedu Anthony - 44-49 Comparative Analysis of Dynamic Pricing Strategies for Online Hotel Bookings: A Case Study of Luxury Hotels in Major Tourist Destinations
by Yuandong Liu & Minhui Wang & Yuhe Qin - 50-57 Effective Risk Assessment and Management with IoT in Supply Chains
by Yunjiang Sun & Anjie Ma & Xuefu Cui & Yu Gu - 58-62 CSR Impact on Brand Loyalty: Insights from Consumer Perceptions
by Ming Ma & Yinger Gu & Wenyi Huang & Tian Wang
August 2023, Volume 2, Issue 4
- 1-14 Planning and Its Effects on Employee’s Performance in The University of Bamenda
by Dr. Eyong Ako & Dr. Enow Godwill Baiye - 15-33 Effects of Various Inputs for Increased Interest Rate of Capital: A Nonlinear Budget Constraint Consideration
by Devajit Mohajan & Haradhan Kumar Mohajan - 34-37 How to Improve the Service Quality of Not-for-Profit Organizations
by Renjie Sun & Shunli Hu - 38-49 Analysis of the Economic Consequences of Sina Group’s Privatization and Delisting
by Min Yang & Shuyang Chen & Jingbing Chen - 50-59 The Effect of Transition from IAS 17 to IFRS 16 — Based on the Case Study of Tesco
by Zhijun Li - 60-79 The Coordination Between Macro-Prudential Supervision and Monetary Policy — From the Perspective of Financial Stability
by Mengfan Xu - 80-88 The Moderating Role of Innovation on Organizational Culture and Employee Motivation
by Patrick Montok Igbaji & Bassey Eba Eja & Enya Matthew Njobili & Alice Uloh Etim - 89-93 Buyer-Supplier Relationship for the Kraljic’s Portfolio Model and What Products Are More Suitable for Online Auctions
by Hongjian Shi