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Constructing a Closed-Loop Model of “Online Social Fission–Offline Transaction” for Small and Medium Retail Enterprises

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  • Li Li

    (Tibet Xiaozehao Trading Co., Ltd., Hubei 430014, China)

Abstract

In the face of the dual challenges of rising customer acquisition costs for small and medium retail enterprises globally (508 RMB per person in China and approximately 480 USD per person in the United States) and a social fission conversion rate of less than 5%, this study focuses on the proposition of “zero-cost content-driven growth” and constructs and empirically tests a five-step closed-loop model of “online social fission–offline transaction.” A framework integrating “AR visual content stimulation (S) –lightweight situational inducement (O) –private domain retention and transmission (R)” is proposed. Based on a 94-day longitudinal tracking of 30 multi-category stores in three Chinese cities (Wuhan, Xiangyang, and Lhasa), including 9 jewelry stores, 12 clothing stores, and 9 cosmetics stores, 423,000 micro-behavioral data points were collected (comprising 28,000 AR shares, 336,000 exposures, and 41,500 clicks). Structural equation modeling using Smart-PLS 4.0 and segmented regression analysis using Stata 17 were conducted. The results show that: (1) Zero-cost AR sharing has a significant positive correlation with the conversion rate of “exposure–click” (β=0.011, p

Suggested Citation

  • Li Li, 2025. "Constructing a Closed-Loop Model of “Online Social Fission–Offline Transaction” for Small and Medium Retail Enterprises," Frontiers in Management Science, Paradigm Academic Press, vol. 4(6), pages 20-25, November.
    • Handle: RePEc:bdz:frmans:v:4:y:2025:i:6:p:20-25
    DOI: 10.63593/FMS.2788-8592.2025.11.002
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