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On the Management of Used Cars Under the Influence of Douyin’s New Media

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  • Haowen Ren

    (Chengdu Jinggubang New Energy Vehicle Co., Ltd., China)

Abstract

This paper explores the multidimensional impact of Douyin’s new media on used car management, including the expansion of marketing channels, enhancement of information transparency, innovation in sales models, promotion of market competition, optimization of industry ecosystems, and cultivation of industry talent. Douyin provides a broad marketing platform for the used-car industry, leveraging video demonstrations and real-time interaction to improve the consumer purchase experience and rebuild trust within the industry. Additionally, live streaming has introduced new sales models such as fixed pricing, group buying, and auctions, further stimulating consumer potential. Amid intensified market competition, used car businesses have adapted by optimizing inventory management, improving content quality, strengthening brand building, and enhancing service systems. This paper also analyzes the application of Douyin’s big data tools in precision marketing and market trend analysis, offering recommendations for strengthened management to address challenges and providing valuable insights for the sustainable development of the used-car industry.

Suggested Citation

  • Haowen Ren, 2025. "On the Management of Used Cars Under the Influence of Douyin’s New Media," Frontiers in Management Science, Paradigm Academic Press, vol. 4(1), pages 20-24, January.
    • Handle: RePEc:bdz:frmans:v:4:y:2025:i:1:p:20-24
    DOI: 10.56397/FMS.2025.01.04
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