IDEAS home Printed from https://ideas.repec.org/a/bdz/frmans/v3y2024i5p19-25.html

Unlocking TikTok’s Formula: Video Length, Tags, and Beauty Content Success

Author

Listed:
  • Yufei (Anna) Liu

    (The Madeira School, McLean, Virginia 22102, United States)

Abstract

With the rapid growth of TikTok in the digital era, beauty influencers have gained significant influence over consumer decisions, particularly through makeup product reviews. TikTok’s short and interactive content style has brought attention to how video characteristics such as length and the number of tags affect engagement metrics like views, likes, and comments. This research explores the impact of these factors using data analysis from a sample of 25 TikTok videos, where the average video length was 2 minutes and 20 seconds, and the top 25% of videos had lengths exceeding 3 minutes and 30 seconds. The findings reveal that longer videos tend to foster deeper engagement by providing more comprehensive reviews, with the top 25% of videos achieving 30% higher engagement than the average. Additionally, a higher number of tags significantly increases video reach. These insights are valuable for influencers and marketers looking to optimize their content strategies, particularly in the beauty industry, where maximizing audience engagement is crucial.

Suggested Citation

  • Yufei (Anna) Liu, 2024. "Unlocking TikTok’s Formula: Video Length, Tags, and Beauty Content Success," Frontiers in Management Science, Paradigm Academic Press, vol. 3(5), pages 19-25, October.
    • Handle: RePEc:bdz:frmans:v:3:y:2024:i:5:p:19-25
    DOI: 10.56397/FMS.2024.10.03
    as

    Download full text from publisher

    File URL: https://www.paradigmpress.org/fms/article/view/1351/1186
    Download Restriction: no
    File URL: https://libkey.io/10.56397/FMS.2024.10.03?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bdz:frmans:v:3:y:2024:i:5:p:19-25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Editorial Office (email available below). General contact details of provider: https://www.paradigmpress.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.