IDEAS home Printed from https://ideas.repec.org/a/bdz/frmans/v3y2024i3p19-30.html

Dynamic Pricing Promotion Strategies on Consumer Repeat Purchase Behavior in the United States

Author

Listed:
  • Emily G. Thompson

    (University of Nevada, Reno, US)

  • David R. Wilson

    (University of Nevada, Reno, US)

Abstract

This study investigates the impact of dynamic pricing promotion strategies on consumer repeat purchase behavior in the United States. Employing a mixed-methods approach, we collected and analyzed quantitative survey data from 300 respondents, as well as qualitative insights from 15 in-depth interviews and two focus groups. Our findings indicate that personalized pricing is the most effective strategy, increasing repeat purchase likelihood by 25%, followed by demand-based pricing at 15%, and time-based pricing at 10%. The effectiveness of these strategies varies across different demographic segments, with personalized pricing being particularly effective among high-income and younger consumers. Additionally, consumer perceptions of fairness, transparency, and trust play a critical role in the acceptance and success of dynamic pricing strategies. The study highlights the need for businesses to prioritize these factors to build long-term customer loyalty and maximize profitability. Future research directions include longitudinal studies, experimental designs, and industry-specific analyses to further explore the dynamics of consumer behavior in response to dynamic pricing.

Suggested Citation

  • Emily G. Thompson & David R. Wilson, 2024. "Dynamic Pricing Promotion Strategies on Consumer Repeat Purchase Behavior in the United States," Frontiers in Management Science, Paradigm Academic Press, vol. 3(3), pages 19-30, June.
    • Handle: RePEc:bdz:frmans:v:3:y:2024:i:3:p:19-30
    DOI: 10.56397/FMS.2024.06.03
    as

    Download full text from publisher

    File URL: https://www.paradigmpress.org/fms/article/view/1161/1027
    Download Restriction: no
    File URL: https://libkey.io/10.56397/FMS.2024.06.03?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bdz:frmans:v:3:y:2024:i:3:p:19-30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Editorial Office (email available below). General contact details of provider: https://www.paradigmpress.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.