IDEAS home Printed from https://ideas.repec.org/a/bdz/frmans/v4y2025i5p29-34.html

The Lightweight Path to Digital Branding for SMEs

Author

Listed:
  • Bo Lu

    (Yushu (Dalian) Technology Development Co., Ltd., Liaoning 116033, China)

Abstract

The rapid development of the digital economy has made the digital transformation of brand for small and medium-sized enterprises (SMEs) crucial for enhancing competitiveness and achieving sustainable development. However, SMEs are severely restricted in their transformation process due to high technological barriers, substantial cost investments, and a lack of professional talent. This paper proposes a lightweight path for digital brand transformation, aiming to help SMEs break through transformation bottlenecks with strategies that are low-cost, easy to operate, and quick to show results. The study first analyzes the current situation and challenges of digital brand transformation for SMEs, and then puts forward lightweight transformation strategies, including basic brand digitalization, simple data analysis, and compliance self-inspection.

Suggested Citation

  • Bo Lu, 2025. "The Lightweight Path to Digital Branding for SMEs," Frontiers in Management Science, Paradigm Academic Press, vol. 4(5), pages 29-34, September.
    • Handle: RePEc:bdz:frmans:v:4:y:2025:i:5:p:29-34
    DOI: 10.63593/FMS.2788-8592.2025.09.003
    as

    Download full text from publisher

    File URL: https://www.paradigmpress.org/fms/article/view/1788/1616
    Download Restriction: no
    File URL: https://libkey.io/10.63593/FMS.2788-8592.2025.09.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bdz:frmans:v:4:y:2025:i:5:p:29-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Editorial Office (email available below). General contact details of provider: https://www.paradigmpress.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.