The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Citations

Cited by:

1. Xin, Baogui & Song, Yaping & Tan, Hui & Peng, Wei, 2025. "Sustainable digital fashion in a metaverse ecosystem," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
2. Rahman, Syed Mahmudur & Chowdhury, Noman H. & Bowden, Jana Lay-Hwa & Carlson, Jamie, 2025. "Metaverse platform attributes and customer experience measurement," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
3. Gandhi, Mohina & Gaur, Aakanksha & Kar, Arpan Kumar & Dwivedi, Yogesh K., 2024. "Crafting user experiences in the metaverse: A design science study," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
4. Shahzad, Khuram & Ashfaq, Muhammad & Zafar, Abaid Ullah & Basahel, Sarah, 2024. "Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
5. Eggenschwiler, Matthias & Linzmajer, Marc & Roggeveen, Anne L. & Rudolph, Thomas, 2024. "Retailing in the metaverse: A framework of managerial considerations for success," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
6. Chakraborty, Debarun & Polisetty, Aruna & Rana, Nripendra P., 2024. "Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
7. Nadeem, Waqar & Ashraf, Abdul Rehman & Shahid, Shadma, 2025. "What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
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9. Singh, Rajesh Kumar & Goel, Pooja & Garg, Aashish & Struweg, Ilse, 2025. "Exploring participation intentions in metaverse-based retail stores: Implications for commute reduction," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
10. Kashyap, Abhishek & Shukla, Om Ji & Kumar, Rupesh & Alam, Md Mahmudul & Oberoi, Sarbjit Singh, 2025. "Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
11. Mkedder, Nadjim & Das, Manish, 2024. "Metaverse integration challenges: An in-depth ISM and MICMAC analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
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15. Ki, Chung-Wha (Chloe) & Chong, Sze Man & Aw, Eugene Cheng-Xi & Lam, Magnum Man-Lok & Wong, Christina W.Y., 2025. "Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
16. Bhairab Talukdar, 2025. "How psychological determinants influence entrepreneurial success behavior? Evidence from migrant entrepreneurship," Future Business Journal, Springer, vol. 11(1), pages 1-19, December.
17. Keegan, Brendan James & McCarthy, Ian P. & Kietzmann, Jan & Canhoto, Ana Isabel, 2024. "On your marks, headset, go! Understanding the building blocks of metaverse realms," Business Horizons, Elsevier, vol. 67(1), pages 107-119.
18. Simonetti, Aline & Bigne, Enrique & Rico Navas, Luis Fernando, 2025. "Consumer brand choice in the metaverse: Exploring personal and social factors," Technological Forecasting and Social Change, Elsevier, vol. 213(C).
19. Roberto Bruni & Annarita Colamatteo & Dušan Mladenović, 2024. "How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities," Electronic Commerce Research, Springer, vol. 24(2), pages 965-982, June.
20. Bhairab Talukdar & Jitu Saikia, 2025. "How sustainability is driven in entrepreneurship? Evidence from apiculture practices," Future Business Journal, Springer, vol. 11(1), pages 1-19, December.
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22. Krishna Shobhanam & Choudhary Anita & Dwivedi Rohit, 2025. "From Code to Cargo: A Bibliometric Mapping of the Metaverse Revolution in Supply Chain Management," Zagreb International Review of Economics and Business, Sciendo, vol. 28(1), pages 169-195.
23. Hu, Lala & Olivieri, Mirko & Giovannetti, Marta & Cedrola, Elena, 2025. "The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
24. Kiwoong Yoo & Michael Haenlein & Kelly Hewett, 2025. "A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 723-759, May.
25. TANASE, George Cosmin, 2025. "Retail Surveillance: From Consumers’ Interaction to the Process of Data Extraction In-store and Online," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 16(3), pages 30-36, September.
26. Heidemann, Gerrit & Schmidt, Sascha L. & von der Gracht, Heiko A. & Beiderbeck, Daniel, 2024. "The impact of the metaverse on the future business of professional football clubs – A prospective study," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
27. Shuya Lu & Ofer Mintz, 2023. "Marketing on the metaverse: Research opportunities and challenges," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 151-166, June.
28. Basu, Bibaswan & Mandal, Subhadeep & Kar, Arpan Kumar, 2025. "Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
29. Sadowski, Sebastian & Fennis, Bob M. & van Ittersum, Koert, 2025. "All the cues we cannot see: How reward-driven distractors render consumers insensitive to assortment complexity," Journal of Business Research, Elsevier, vol. 190(C).
30. Li, Wenjie & Corral de Zubielqui, Graciela & Rao Hill, Sally, 2025. "Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
31. Kim, Hyojung & Yoo, Jungmin & Park, Minjung, 2025. "Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
32. Ge, Yuanqin & Xia, Yifan & Wang, Tongyu, 2024. "Digital economy, data resources and enterprise green technology innovation: Evidence from A-listed Chinese Firms," Resources Policy, Elsevier, vol. 92(C).
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34. Gleim, Mark R. & McCullough, Heath & Gabler, Colin & Ferrell, Linda & Ferrell, O.C., 2025. "Examining the customer experience in the metaverse retail revolution," Journal of Business Research, Elsevier, vol. 186(C).
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36. Doligalski, Tymoteusz & Sarna, Nikodem & Koles, Bernadett & Siejka, Aneta & Kozielski, Robert, 2024. "Advertising in the metaverse and its implications for brands and society: A multi-stakeholder perspective," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
37. Ghosh, Indranil & Alfaro-Cortés, Esteban & Gámez, Matías & García-Rubio, Noelia, 2024. "Reflections of public perception of Russia-Ukraine conflict and Metaverse on the financial outlook of Metaverse coins: Fresh evidence from Reddit sentiment analysis," International Review of Financial Analysis, Elsevier, vol. 93(C).
38. Fabian Tingelhoff & Raphael Schultheiss & Sofia Marlena Schöbel & Jan Marco Leimeister, 2025. "Qualitative Insights into Organizational Value Creation: Decoding Characteristics of Metaverse Platforms," Information Systems Frontiers, Springer, vol. 27(2), pages 467-486, April.
39. Pillai, Rajasshrie & Sivathanu, Brijesh & Rana, Nripendra P., 2025. "Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory," Journal of Business Research, Elsevier, vol. 190(C).
40. Papadopoulos, Thanos & Pattanayak, Sirsha & Ramkumar, M., 2025. "Exploring the impact of metaverse adoption on sustainability outcomes in retail organizations: A dynamic capabilities view perspective," Technological Forecasting and Social Change, Elsevier, vol. 217(C).
41. Mehrotra, Ankit & Agarwal, Reeti & Khalil, Ashraf & Alzeiby, Ebtesam Abdullah & Agarwal, Vaishali, 2024. "Nitty-gritties of customer experience in metaverse retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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43. Rabab Ali Abumalloh & Mehrbakhsh Nilashi & Keng Boon Ooi & Garry Wei-Han & Tat-Huei Cham & Yogesh K. Dwivedi & Laurie Hughes, 2024. "The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment," Annals of Operations Research, Springer, vol. 342(1), pages 5-46, November.
44. Shavneet Sharma & Gurmeet Singh & Weng Marc Lim & Asif Ali & Rabinder Singh, 2025. "Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-22, December.
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