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Country asymmetries, endogenous product choice and the speed of trade liberalization

  • Antonio Cabrales
  • Massimo Motta

In a world with two countries which differ in size, we study the impact of (the speed of) trade liberalization on firms' profits and total welfare of the countries involved. Firms correctly anticipate the pace of trade liberalization and take it into account when deciding on their product choices, which are endogenously determined at the beginning of the game. Competition in the marketplace then occurs either on quantities or on prices. As long as the autarkic phase continues, local firms are national monopolists. When trade liberalization occurs, firms compete in an international duopoly. We analyze trade effects by using two different models of product differentiation. Across all the specifications adopted (and independently of the price v. quantity competition hypothesis), total welfare always unambiguously rises with the speed of trade liberalization: Possible losses by firms are always outweighed by consumers' gains, which come under the form of lower prices, enlarged variety of higher average qualities available. The effect on profits depends on the type of industry analyzed. Two results in particular seem to be worth of mention. With vertical product differentiation and fixed costs of quality improvements, the expected size of the market faced by the firms determines the incentive to invest in quality. The longer the period of autarky, the lower the possibility that the firm from the small country would be producing the high quality and be the leader in the international market when it opens. On the contrary, when trade opens immediately, national markets do not play any role and firms from different countries have the same opportunity to become the leader. Hence, immediate trade liberalization might be in the interest of producers in the small country. In general, the lower the size of the small country, the more likely its firm will gain from trade liberalization. Losses from the small country firm can arise when it is relegated to low quality good production and the domestic market size is not very small. With horizontal product differentiation (the homogeneous good case being a limit case of it when costs of differentiation tend to infinity), investments in differentiation benefit both firms in equal manner. Firms from the small country do not run the risk of being relegated to a lower competitive position under trade. As a result, they would never lose from it. Instead, firms from the large country may still incur losses from the opening of trade when the market expansion effect is low (i.e. when the country is very large relative to the other).

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Paper provided by Department of Economics and Business, Universitat Pompeu Fabra in its series Economics Working Papers with number 259.

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Date of creation: Feb 1996
Date of revision: Jan 1998
Handle: RePEc:upf:upfgen:259
Contact details of provider: Web page: http://www.econ.upf.edu/

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  1. GABSZEWICZ, Jean J. & THISSE, Jacques-François, . "Price competition, quality and income disparities," CORE Discussion Papers RP -370, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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  3. Markusen, James R., 1981. "Trade and the gains from trade with imperfect competition," Journal of International Economics, Elsevier, vol. 11(4), pages 531-551, November.
  4. John B Van Huyck & Raymond C Battalio & Richard O Beil, 1997. "Tacit coordination games, strategic uncertainty, and coordination failure," Levine's Working Paper Archive 1225, David K. Levine.
  5. Carlsson, H. & van Damme, E.E.C., 1990. "Global games and equilibrium selection," Discussion Paper 1990-52, Tilburg University, Center for Economic Research.
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  7. Shaked, Avner & Sutton, John, 1982. "Relaxing Price Competition through Product Differentiation," Review of Economic Studies, Wiley Blackwell, vol. 49(1), pages 3-13, January.
  8. Nguyen, Trien T. & Wigle, Randall M., 1992. "Trade liberalisation with imperfect competition : The large and the small of it," European Economic Review, Elsevier, vol. 36(1), pages 17-35, January.
  9. John C. Harsanyi & Reinhard Selten, 1988. "A General Theory of Equilibrium Selection in Games," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262582384, June.
  10. Motta, Massimo, 1992. "Sunk Costs and Trade Liberalisation," Economic Journal, Royal Economic Society, vol. 102(412), pages 578-87, May.
  11. Markusen, James R. & Venables, Anthony J, 1986. "Trade Policy with Increasing Returns and Imperfect Competition: Contradictory Results from Competing Assumptions," CEPR Discussion Papers 120, C.E.P.R. Discussion Papers.
  12. Motta, Massimo, 1993. "Endogenous Quality Choice: Price vs. Quantity Competition," Journal of Industrial Economics, Wiley Blackwell, vol. 41(2), pages 113-31, June.
  13. Krugman, Paul, 1980. "Scale Economies, Product Differentiation, and the Pattern of Trade," American Economic Review, American Economic Association, vol. 70(5), pages 950-59, December.
  14. ANDERSON, Simon P. & DONSIMONI, Marie-Paule & GABSZEWICZ, Jean J., . "Is international trade profitable to oligopolistic industries?," CORE Discussion Papers RP -865, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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