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Measuring the demand for nature-based tourism in Africa: a choice experiment using the "cut-off" approach


  • Bush, Glenn
  • Colombo, Sergio
  • Hanley, Nicholas


Integrated Conservation and Development Plans (ICDPs) have been put forward as means of reconciling wildlife conservation in developing countries with improvements in community incomes. In this paper, we use the Choice Experiment approach to quantify overseas tourists' willingness to pay for attributes of nature-based tourism as part of an ICDP, focussing on visits to mountain gorilla areas in Rwanda. Contributions to community incomes are included as one attribute of the design. Methodologically, we employ a "cut-offs" approach to choice modelling to filter inconsistent responses and to reduce hypothetical market bias. Three major findings are that (i) many people choose options which violate their stated maximum trip price (ii) the cut-offs approach changes parameter estimates and thus willingness to pay estimates; and that (ii) that tourists do not have a significant demand for how much of tourism spending is channelled to local communities.

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  • Bush, Glenn & Colombo, Sergio & Hanley, Nicholas, 2008. "Measuring the demand for nature-based tourism in Africa: a choice experiment using the "cut-off" approach," Stirling Economics Discussion Papers 2008-06, University of Stirling, Division of Economics.
  • Handle: RePEc:stl:stledp:2008-06

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    References listed on IDEAS

    1. Wunder, Sven, 2000. "Ecotourism and economic incentives -- an empirical approach," Ecological Economics, Elsevier, vol. 32(3), pages 465-479, March.
    2. Naidoo, Robin & Adamowicz, Wiktor L., 2005. "Biodiversity and nature-based tourism at forest reserves in Uganda," Environment and Development Economics, Cambridge University Press, vol. 10(02), pages 159-178, May.
    3. Swait, Joffre, 2001. "A non-compensatory choice model incorporating attribute cutoffs," Transportation Research Part B: Methodological, Elsevier, vol. 35(10), pages 903-928, November.
    4. Shultz, Steven & Pinazzo, Jorge & Cifuentes, Miguel, 1998. "Opportunities and limitations of contingent valuation surveys to determine national park entrance fees: evidence from Costa Rica," Environment and Development Economics, Cambridge University Press, vol. 3(01), pages 131-149, February.
    5. Huber, Joel & Klein, Noreen M, 1991. " Adapting Cutoffs to the Choice Environment: The Effects of Attribute Correlation and Reliability," Journal of Consumer Research, Oxford University Press, vol. 18(3), pages 346-357, December.
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    Cited by:

    1. Moser, Riccarda & Raffaelli, Roberta, 2014. "Does attribute cut-off elicitation affect choice consistency? Contrasting hypothetical and real-money choice experiments," Journal of choice modelling, Elsevier, vol. 11(C), pages 16-29.

    More about this item


    hypothetical market bias; mountain gorillas; Rwanda; cut-offs; choice experiments; nature-based tourism;

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