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It Takes Two to Tango: Entrepreneurship and Creativity in Troubled Times – Vietnam 2012

  • Vu Dang Le Nguyen
  • Nancy K. Napier
  • Quan-Hoang Vuong

Strikingly, most literature suggests that market competition will push firms to take creativity/innovation seriously as matter of death or survival. Using the data, we examined creativity methods (Napier and Nilsson, 2008; Napier, 2010) in conjunction with three influential cultural values – namely risk tolerance, relationship, and dependence on resources – to assess how they influence decisions of entrepreneurs.The primary objective of this study focuses on perceived values of entrepreneurship and creativity in business conducted within a turbulent environment. Our initial hypothesis is that a typical entrepreneurial process carries with it “creativity-enabling elements.” In a normal situation, when businesses focus more on optimizing their resources for commercial gains, perceptions about values of entrepreneurial creativity are usually vague. However, in difficult times and harsh competition, the difference between survival and failure may be creativity. This paper also examines many previous findings on both entrepreneurship and creativity and suggests a highly possible “organic growth” of creativity in an entrepreneurial environment and reinforcing value of entrepreneurship when creativity power is present. In other words, we see each idea reinforcing the other. We use data from a survey of sample Vietnamese firms during the chaotic economic year 2012 to learn about the ‘entrepreneurshipcreativity nexus.’ A data set of 137 responses qualified for a statistical examination was obtained from an online survey, which started on February 16 and ended May 24, 2012, sent to local entrepreneurs and corporate managers using social networks. The authors employed categorical data analysis (Agresti, 2002; Azen & Walker, 2011). Statistical analyses confirm that for business operation, the creativity and entrepreneurial spirit could hardly be separate; and, this is not only correct with entrepreneurial firm, but also well established companies. The single most important factor before business startup and during early implementation in Vietnam is what we call “connection/relationship.” However, businesspeople are increasingly aware of the need of creativity/innovation. In fact, we suggest that creativity and entrepreneurial spirit cannot be separated in entrepreneurial firms as well as established companies.

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Paper provided by ULB -- Universite Libre de Bruxelles in its series Working Papers CEB with number 12-022.

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Length: 36 p.
Date of creation: Aug 2012
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Publication status: Published by:
Handle: RePEc:sol:wpaper:2013/125000
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  1. Leff, Nathaniel H, 1979. "Entrepreneurship and Economic Development: The Problem Revisited," Journal of Economic Literature, American Economic Association, vol. 17(1), pages 46-64, March.
  2. Phillip Phan & Jing Zhou & Eric Abrahamson, 2010. "Creativity, Innovation, and Entrepreneurship in China," Management and Organization Review, The International Association for Chinese Management Research, vol. 6(2), pages 175-194, 07.
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  4. Ted Baker & Eric Gedajlovic & Michael Lubatkin, 2005. "A framework for comparing entrepreneurship processes across nations," Journal of International Business Studies, Palgrave Macmillan, vol. 36(5), pages 492-504, September.
  5. Quan Hoang Vuong & Nancy K. Napier & Tri Dung Tran, 2013. "A categorical data analysis on relationships between culture, creativity and business stage: the case of Vietnam," International Journal of Transitions and Innovation Systems, Inderscience Enterprises Ltd, vol. 3(1), pages 4-24.
  6. Quan-Hoang Vuong & Van Nhue Dam & Daniel van Houtte & Tri Dung Tran, 2011. "The Entrepreneurial Facets as Precursor to Vietnam’s Economic Renovation in 1986," Working Papers CEB 11-010, ULB -- Universite Libre de Bruxelles.
  7. Quan-Hoang Vuong & Tran Tri Dung, 2009. "The Cultural Dimensions of the Vietnamese Private Entrepreneurship," Working Papers CEB 09-027.RS, ULB -- Universite Libre de Bruxelles.
  8. Emma Rothschild, 1992. "Adam Smith and conservative economics," Economic History Review, Economic History Society, vol. 45(1), pages 74-96, 02.
  9. Erez, Miriam & Nouri, Rikki, 2010. "Creativity: The Influence of Cultural, Social, and Work Contexts," Management and Organization Review, Cambridge University Press, vol. 6(03), pages 351-370, November.
  10. Barry Naughton, 1996. "China's Emergence and Prospects as a Trading Nation," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 27(2), pages 273-344.
  11. Chiu, Chi-yue & Kwan, Letty Y-Y., 2010. "Culture and Creativity: A Process Model," Management and Organization Review, Cambridge University Press, vol. 6(03), pages 447-461, November.
  12. Greenfield, Sidney M & Strickon, Arnold, 1981. "A New Paradigm for the Study of Entrepreneurship and Social Change," Economic Development and Cultural Change, University of Chicago Press, vol. 29(3), pages 467-99, April.
  13. Morris, Michael W. & Leung, Kwok, 2010. "Creativity East and West: Perspectives and Parallels," Management and Organization Review, Cambridge University Press, vol. 6(03), pages 313-327, November.
  14. Baumol, William J, 1990. "Entrepreneurship: Productive, Unproductive, and Destructive," Journal of Political Economy, University of Chicago Press, vol. 98(5), pages 893-921, October.
  15. Michael W. Morris & Kwok Leung, 2010. "Editors' Forum: Creativity East and West," Management and Organization Review, The International Association for Chinese Management Research, vol. 6(3), pages 313-327, November.
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