Coffee Filters and Creativity: The Value of Multiple Filters in the Creative Process
Creativity is often defined as developing something novel or new, that fits its context, and has value. To achieve this, the creative process itself has gained increasing attention as organizational leaders seek competitive advantages through developing new products, services, process, or business models. In this paper, we explore the notion of the creative process as including a series of “filters” or ways to process information as being a critical component of the creative process. We use the metaphor of coffee making and filters because many of our examples come from Vietnam, which is one of the world’s top coffee exporters and which has created a coffee culture rivaling many other countries. We begin with a brief review of the creative process its connection to information processing, propose a tentative framework for integrating the two ideas, and provide examples of how it might work. We close with implications for further practical and theoretical directions for this idea.
|Date of creation:||12 Dec 2012|
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- Quan Hoang Vuong & Nancy K. Napier & Tri Dung Tran, 2013. "A categorical data analysis on relationships between culture, creativity and business stage: the case of Vietnam," International Journal of Transitions and Innovation Systems, Inderscience Enterprises Ltd, vol. 3(1), pages 4-24.
- Chiu, Chi-yue & Kwan, Letty Y-Y., 2010. "Culture and Creativity: A Process Model," Management and Organization Review, Cambridge University Press, vol. 6(03), pages 447-461, November.
- Vu Dang Le Nguyen & Nancy K. Napier & Quan-Hoang Vuong, 2012. "It Takes Two to Tango: Entrepreneurship and Creativity in Troubled Times – Vietnam 2012," Working Papers CEB 12-022, ULB -- Universite Libre de Bruxelles.
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