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Broadcasting and Team Sports

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  • Roger G. Noll

    () (Stanford University)

Abstract

Television rights are the largest component of revenues for major sports in large, rich nations. Among these nations, the market structure for rights varies due to different competition policies towards sports and television. This essay examines how game coverage, revenues and competitive balance are affected by competition in commercial television and sales of rights. It argues that consumers are better off if television is competitive and leagues do not centralize rights sales. We conclude that centralization of rights sales does not improve competitive balance or benefit financially weak teams. Finally, while digital telecommunications are making television competitive, ending centralization of sales by leagues requires policy intervention.

Suggested Citation

  • Roger G. Noll, 2007. "Broadcasting and Team Sports," Discussion Papers 06-016, Stanford Institute for Economic Policy Research.
  • Handle: RePEc:sip:dpaper:06-016
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    Cited by:

    1. Oliver Budzinski & Anika Müller‐Kock, 2018. "Is The Revenue Allocation Scheme Of Formula One Motor Racing A Case For European Competition Policy?," Contemporary Economic Policy, Western Economic Association International, vol. 36(1), pages 215-233, January.
    2. Oliver Budzinski & Janina Satzer, 2011. "Sports Business and Multisided Markets: Towards a New Analytical Framework? (Long Version)," Working Papers 1104, International Association of Sports Economists;North American Association of Sports Economists.
    3. Oliver Budzinski & Janina Satzer, 2008. "Sports Business and the Theory of Multisided Markets," MAGKS Papers on Economics 200811, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    4. Budzinski, Oliver, 2017. "Four cases in sports competition policy: Baseball, judo, football, and motor racing," Ilmenau Economics Discussion Papers 109, Ilmenau University of Technology, Institute of Economics.
    5. Budzinski, Oliver & Müller-Kock, Anika, 2016. "Market power and media revenue allocation in professonal sports: The case of formula one," Ilmenau Economics Discussion Papers 102, Ilmenau University of Technology, Institute of Economics.
    6. Steven Salaga & Alan Ostfield & Jason Winfree, 2014. "Revenue Sharing with Heterogeneous Investments in Sports Leagues: Share Media, Not Stadiums," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 45(1), pages 1-19, August.
    7. Raul Caruso & Marco Di Domizio, 2015. "La Serie A In Televisione E Allo Stadio: Presentazione Del Dataset Audiball 1.0," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, vol. 11(1), pages 161-185, maggio.
    8. Pelnar, Gregory, 2007. "Antitrust Analysis of Sports Leagues," MPRA Paper 5382, University Library of Munich, Germany.
    9. repec:lan:wpaper:3575 is not listed on IDEAS
    10. Vincent (Vincent Peter) Hogan & Patrick Massey & Shane Massey, 2014. "Analysing Match Attendance in the European Rugby Cup," Working Papers 201412, School of Economics, University College Dublin.
    11. Patrice Bouvet, 2020. "L'économie du sport professionnel par équipe en Europe : production, monétisation, déficit et régulation Patrice BOUVET," Working Papers hal-02515012, HAL.
    12. repec:lan:wpaper:3573 is not listed on IDEAS
    13. repec:lan:wpaper:3681 is not listed on IDEAS
    14. Marco Di Domizio, 2013. "Football on TV: an empirical analysis on the italian couch potato attitudes [Fútbol en la televisión: un análisis empírico sobre las actitudes coach potato de los italianos]," Papeles de Europa, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Estudios Internacionales (ICEI), vol. 26(1), pages 26-45.
    15. Budzinski, Oliver & Gänßle, Sophia & Kunz-Kaltenhäuser, Philipp, 2019. "How does online streaming affect antitrust remedies to centralized marketing? The case of European football broadcasting rights," Ilmenau Economics Discussion Papers 128, Ilmenau University of Technology, Institute of Economics.
    16. Budzinski, Oliver, 2017. "Market-internal financial regulation in sports as an anticompetitive institution," Ilmenau Economics Discussion Papers 110, Ilmenau University of Technology, Institute of Economics.
    17. Buraimo, Babatunde & Simmons, Rob, 2009. "A tale of two audiences: Spectators, television viewers and outcome uncertainty in Spanish football," Journal of Economics and Business, Elsevier, vol. 61(4), pages 326-338, July.
    18. repec:lan:wpaper:3966 is not listed on IDEAS
    19. Paolo Di Betta & Carlo Amenta, 2010. "A die-hard aristocracy: competitive balance in Italian soccer, 1929-2009," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, vol. 6(2), pages 13-40, Settembre.
    20. Antoine Feuillet & Nicolas Scelles & Christophe Durand, 2018. "A winner’s curse in the bidding process for broadcasting rights in football? The cases of the French and UK markets," Post-Print hal-01935541, HAL.

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    More about this item

    Keywords

    broadcasting rights; sports teams;

    JEL classification:

    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures

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