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The economics of sports rights

Author

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  • Cowie, Campbell
  • Williams, Mark

Abstract

The market for broadcasting rights to sporting events has grown rapidly in the 1990s, both fuelling and being fuelled by the worldwide growth of cable and satellite broadcasting. Focusing on the UK, the article describes the supply and demand of sports rights, then analyses the complex bidding and acceptance strategies, building on the economic theory of auctions. The article then provides a general conceptual framework for analysing the difficult emerging competition policy issues in the markets for sports rights and sport promotion.

Suggested Citation

  • Cowie, Campbell & Williams, Mark, 1997. "The economics of sports rights," Telecommunications Policy, Elsevier, vol. 21(7), pages 619-634, August.
    • Handle: RePEc:eee:telpol:v:21:y:1997:i:7:p:619-634
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    Cited by:

    1. Di Domizio Marco & Caruso Raul, 2015. "Hooliganism and Demand for Football in Italy: Attendance and Counterviolence Policy Evaluation," German Economic Review, De Gruyter, vol. 16(2), pages 123-137, May.
    2. Roger G. Noll, 2007. "Broadcasting And Team Sports," Scottish Journal of Political Economy, Scottish Economic Society, vol. 54(3), pages 400-421, July.
    3. Turner, Paul & Shilbury, David, 2005. "Determining the Professional Sport Broadcasting Landscape: An Australian Football Club Perspective," Sport Management Review, Elsevier, vol. 8(2), pages 167-193, September.
    4. Budzinski, Oliver, 2017. "Four cases in sports competition policy: Baseball, judo, football, and motor racing," Ilmenau Economics Discussion Papers 109, Ilmenau University of Technology, Institute of Economics.
    5. Budzinski, Oliver & Gänßle, Sophia & Kunz-Kaltenhäuser, Philipp, 2019. "How does online streaming affect antitrust remedies to centralized marketing? The case of European football broadcasting rights," Ilmenau Economics Discussion Papers 128, Ilmenau University of Technology, Institute of Economics.
    6. John O'Hagan & Michael Jennings, 2003. "Public Broadcasting in Europe: Rationale, Licence Fee and Other Issues," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(1), pages 31-56, February.

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