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Boundedly Rational Opinion Dynamics in Directed Social Networks: Theory and Experimental Evidence

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  • Pietro Battiston
  • Luca Stanca

Abstract

This paper investigates opinion dynamics and social influence in directed communication networks. We study the properties of a generalized boundedly rational model of opinion formation in which individuals aggregate the information they receive by using weights that are a function of their neighbors' indegree. We then present an experiment designed to test the predictions of the model. We find that both Bayesian updating and boundedly rational updating à la DeMarzo et al. (2003) are rejected by the data. Consistent with our theoretical predictions, the social influence of an agent is positively and significantly affected by the number of individuals she listens to. When forming their opinions, agents do take into account the structure of the communication network, although in a sub-optimal way.

Suggested Citation

  • Pietro Battiston & Luca Stanca, 2014. "Boundedly Rational Opinion Dynamics in Directed Social Networks: Theory and Experimental Evidence," Working Papers 267, University of Milano-Bicocca, Department of Economics, revised Jan 2014.
  • Handle: RePEc:mib:wpaper:267
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    Cited by:

    1. Buechel, Berno & Hellmann, Tim & Klößner, Stefan, 2015. "Opinion dynamics and wisdom under conformity," Journal of Economic Dynamics and Control, Elsevier, vol. 52(C), pages 240-257.
    2. Battiston, Pietro & Harrison, Sharon G., 2024. "Believe it or not: Experimental evidence on sunspot equilibria with social networks," Games and Economic Behavior, Elsevier, vol. 143(C), pages 223-247.
    3. Pongou, Roland & Sidie, Ghislain Junior & Tchuente, Guy & Tondji, Jean-Baptiste, 2022. "Profits, Pandemics, and Lockdown Effectiveness in Nursing Home Networks," National Institute of Economic and Social Research (NIESR) Discussion Papers 540, National Institute of Economic and Social Research.
    4. Brandts, Jordi & Giritligil, Ayça Ebru & Weber, Roberto A., 2015. "An experimental study of persuasion bias and social influence in networks," European Economic Review, Elsevier, vol. 80(C), pages 214-229.
    5. Goldbaum David, 2019. "Conformity and Influence," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 19(1), pages 1-29, January.
    6. Foerster, Manuel, 2018. "Finite languages, persuasion bias, and opinion fluctuations," Journal of Economic Behavior & Organization, Elsevier, vol. 149(C), pages 46-57.
    7. Berno Buechel & Stefan Klößner & Martin Lochmüller & Heiko Rauhut, 2020. "The strength of weak leaders: an experiment on social influence and social learning in teams," Experimental Economics, Springer;Economic Science Association, vol. 23(2), pages 259-293, June.
    8. Vegard H. Larsen & Leif Anders Thorsrud, 2018. "Business cycle narratives," Working Paper 2018/3, Norges Bank.
    9. Bashari, Masoud & Akbarzadeh-T, Mohammad-R., 2020. "Controlling opinions in Deffuant model by reconfiguring the network topology," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 544(C).
    10. Roland Pongou & Guy Tchuente & Jean-Baptiste Tondji, 2023. "Optimal interventions in networks during a pandemic," Journal of Population Economics, Springer;European Society for Population Economics, vol. 36(2), pages 847-883, April.
    11. Wang, Zongrun & Chen, Songsheng, 2019. "Market efficiency, strategies and incomes of heterogeneously informed investors in a social network environment," Journal of Economic Behavior & Organization, Elsevier, vol. 158(C), pages 15-32.
    12. Pongou, Roland & Tchuente, Guy & Tondji, Jean-Baptiste, 2021. "Optimally Targeting Interventions in Networks during a Pandemic: Theory and Evidence from the Networks of Nursing Homes in the United States," GLO Discussion Paper Series 957, Global Labor Organization (GLO).
    13. Angelo Antoci & Guido Ferilli & Paolo Russu & Pier Luigi Sacco, 2020. "Rational populists: the social consequences of shared narratives," Journal of Evolutionary Economics, Springer, vol. 30(2), pages 479-506, April.
    14. Roland Pongou & Guy Tchuente & Jean-Baptiste Tondji, 2021. "Optimally Targeting Interventions in Networks during a Pandemic: Theory and Evidence from the Networks of Nursing Homes in the United States," Papers 2110.10230, arXiv.org.

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    More about this item

    Keywords

    Social Networks; Learning; Social In uence; Bounded Rationality;
    All these keywords.

    JEL classification:

    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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