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How League Structure Shapes Behaviour: Evidence from Regulatory Changes in Mexico and South Korea

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  • Juan De Dios Tena

Abstract

This paper estimates the causal impact of entry regulation on organisational behaviour and market outcomes by exploiting two natural experiments in professional football. It examines the consequences of transitioning between a promotion-and-relegation system and a closed league in Mexico’s Liga MX and South Korea’s K-League 1. Using a difference-in-differences strategy, the analysis compares the evolution of match-level outcomes in the treated leagues with those in suitable control groups—Brazil’s Brasileirão and Japan’s J-League. Closing the league in Liga MX reduced competitive balance—matches became, on average, less close—lowered stadium attendance by around 40%, and decreased global search interest by about 8 Google Trends points, while also making managerial replacements less effective. Introducing promotion and relegation in the K-League 1 increased competitive intensity and enhanced the efficacy of managerial changes. Together, these findings provide the first causal evidence on how league design shapes incentives and behaviour in professional sports, with broader implications for industries where performancebased entry rules influence organisational strategy.

Suggested Citation

  • Juan De Dios Tena, 2025. "How League Structure Shapes Behaviour: Evidence from Regulatory Changes in Mexico and South Korea," Working Papers 202506, University of Liverpool, Department of Economics.
  • Handle: RePEc:liv:livedp:202506
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    File URL: https://www.liverpool.ac.uk/media/livacuk/schoolofmanagement/departmentofeconomics/workingpapers/ECON-WP202506.pdf
    File Function: First version, 2025
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    Keywords

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data; Spatio-temporal Models

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