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The Impact of Information on the Willingness-to-Pay for Labeled Organic Food Products

  • Sandra Rousseau
  • Liesbet Vranken

Organic labels potentially play an important role in shaping consumer preferences for organic food products. Information implied by the presence of labels can be used by consumers to facilitate their consumption decisions. Therefore, we investigate the influence of the provision of objective information on the willingness-to-pay of consumers for labeled organic apples in Flanders (Belgium). Initially, we find that Flemish consumers are willing to pay a positive price premium of approximately 33 eurocent per kilogram for labeled organic apples. After the provision of information on the actual environmental and health effects of organic apple production, this price premium becomes even more pronounced and amounts to approximately 56 eurocent per kilogram.

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Paper provided by LICOS - Centre for Institutions and Economic Performance, KU Leuven in its series LICOS Discussion Papers with number 28411.

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Date of creation: 2011
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Handle: RePEc:lic:licosd:28411
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  1. Wesley Nimon & John C. Beghin, 1999. "Eco-Labels and International Trade in Textiles," Food and Agricultural Policy Research Institute (FAPRI) Publications 99-wp221, Food and Agricultural Policy Research Institute (FAPRI) at Iowa State University.
  2. Bjorner, Thomas Bue & Hansen, L.G.Lars Garn & Russell, Clifford S., 2004. "Environmental labeling and consumers' choice--an empirical analysis of the effect of the Nordic Swan," Journal of Environmental Economics and Management, Elsevier, vol. 47(3), pages 411-434, May.
  3. Birol, Ekin & Karousakis, Katia & Koundouri, Phoebe, 2006. "Using a choice experiment to account for preference heterogeneity in wetland attributes: The case of Cheimaditida wetland in Greece," Ecological Economics, Elsevier, vol. 60(1), pages 145-156, November.
  4. Loureiro, Maria L. & McCluskey, Jill J. & Mittelhammer, Ronald C., 2001. "Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
  5. Jeffrey R. Blend & Eileen O. van Ravenswaay, 1999. "Measuring Consumer Demand for Ecolabeled Apples," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1072-1077.
  6. Clark, Christopher D. & Russell, Clifford S., 2004. "Ecolabels And Economic Efficiency: Some Preliminary Results," 2004 Annual meeting, August 1-4, Denver, CO 20338, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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