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The Looks of a Winner: Beauty, Gender and Electoral Success

  • Berggren, Niclas

    ()

    (The Ratio Institute)

  • Jordahl, Henrik

    ()

    (Research Institute of Industrial Economics)

  • Poutvaara, Panu

    ()

    (University of Helsinki)

We study the role of beauty in politics. For the first time, focus is put on differences in how women and men evaluate female and male candidates and how different candidate traits relate to success in real and hypothetical elections. We have collected 16,218 assessments by 2,772 respondents of photos of 1,929 Finnish political candidates. Evaluations of beauty explain success in real elections better than evaluations of competence, intelligence, likability, or trustworthiness. The beauty premium is larger for female candidates, in contrast to findings in previous labor-market studies.

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Paper provided by Research Institute of Industrial Economics in its series Working Paper Series with number 671.

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Length: 23 pages
Date of creation: 12 Oct 2006
Date of revision:
Publication status: Published in Journal of Public Economics, 2010, pages 8-15.
Handle: RePEc:hhs:iuiwop:0671
Contact details of provider: Postal: Research Institute of Industrial Economics, Box 55665, SE-102 15 Stockholm, Sweden
Phone: +46 8 665 4500
Fax: +46 8 665 4599
Web page: http://www.ifn.se/
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  1. Hamermesh, Daniel S & Biddle, Jeff E, 1994. "Beauty and the Labor Market," American Economic Review, American Economic Association, vol. 84(5), pages 1174-94, December.
  2. Andreoni, James & Petrie, Ragan, 2008. "Beauty, gender and stereotypes: Evidence from laboratory experiments," Journal of Economic Psychology, Elsevier, vol. 29(1), pages 73-93, February.
  3. Pfann, Gerard A. & Biddle, Jeff E. & Hamermesh, Daniel S. & Bosman, Ciska M., 2000. "Business success and businesses' beauty capital," Economics Letters, Elsevier, vol. 67(2), pages 201-207, May.
  4. David Neumark & Roy J. Bank & Kyle D. Van Nort, 1995. "Sex Discrimination in Restaurant Hiring: An Audit Study," NBER Working Papers 5024, National Bureau of Economic Research, Inc.
  5. Claudia Goldin & Cecilia Rouse, 1997. "Orchestrating Impartiality: The Impact of 'Blind' Auditions on Female Musicians," Working Papers 755, Princeton University, Department of Economics, Industrial Relations Section..
  6. Mobius, Markus & Rosenblat, Tanya, 2006. "Why Beauty Matters," Scholarly Articles 3043406, Harvard University Department of Economics.
  7. Daniel S. Hamermesh & Xin Meng & Junsen Zhang, 1999. "Dress for Success -- Does Primping Pay?," NBER Working Papers 7167, National Bureau of Economic Research, Inc.
  8. Harper, Barry, 2000. " Beauty, Stature and the Labour Market: A British Cohort Study," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 62(0), pages 771-800, Special I.
  9. Biddle, Jeff E & Hamermesh, Daniel S, 1998. "Beauty, Productivity, and Discrimination: Lawyers' Looks and Lucre," Journal of Labor Economics, University of Chicago Press, vol. 16(1), pages 172-201, January.
  10. Daniel S. Hamermesh, 2005. "Changing Looks and Changing "Discrimination:" The Beauty of Economists," NBER Working Papers 11712, National Bureau of Economic Research, Inc.
  11. Daniel J. Benjamin & Jesse M. Shapiro, 2006. "Thin-Slice Forecasts of Gubernatorial Elections," NBER Working Papers 12660, National Bureau of Economic Research, Inc.
  12. Daniel S. Hamermesh & Peter Schmidt, 2003. "The Determinants of Econometric Society Fellows Elections," Econometrica, Econometric Society, vol. 71(1), pages 399-407, January.
  13. Solnick, Sara J. & Schweitzer, Maurice E., 1999. "The Influence of Physical Attractiveness and Gender on Ultimatum Game Decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 79(3), pages 199-215, September.
  14. Alan E. Dillingham & Daniel Hamermesh & Marianne Ferber, 1994. "Gender discrimination by gender: Voting in a professional society," Industrial and Labor Relations Review, ILR Review, Cornell University, ILR School, vol. 47(4), pages 622-633, July.
  15. Michael French, 2002. "Physical appearance and earnings: further evidence," Applied Economics, Taylor & Francis Journals, vol. 34(5), pages 569-572.
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