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The impact of physical attractiveness on the popularity of female tennis players in online media

  • Kiefer, Stephanie
  • Scharfenkamp, Katrin
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    The discussion about the impact of physical attractiveness on popularity of competitive athletes has received much attention from scholars as well as from media around the world. We provide new insights to this debate by estimating correlation-coefficients and regression-models to test whether and to which extent physical attractiveness of professional female tennis players affects their popularity in online media. Based on a sample of the top 100 WTA single ranking of one selected calendar week in 2011 we find that physical attractiveness increases significantly the popularity on Facebook, WTA news, Kicker.de, the homepage of the Tennis Life Magazine and Google.

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    File URL: http://econstor.eu/bitstream/10419/59593/1/71895341X.pdf
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    Paper provided by University of Münster, Institute for Organisational Economics in its series Discussion Papers of the Institute for Organisational Economics with number 6/2012.

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    Date of creation: 2012
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    Handle: RePEc:zbw:umiodp:62012
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    1. Berggren, Niclas & Jordahl, Henrik & Poutvaara, Panu, 2006. "The Looks of a Winner: Beauty, Gender and Electoral Success," Working Paper Series 671, Research Institute of Industrial Economics.
    2. Francesc Pujol & Pedro Garcia-del-Barrio, 2008. "Money Prizes and Media Value in Tennis: Who Leads the Spectacle?," IASE Conference Papers 0828, International Association of Sports Economists.
    3. Erik E. Lehmann & Günther G. Schulze, 2007. "What does it take to be a star? The role of performance and the media for German soccer players," Discussion Paper Series 1, Department of International Economic Policy, University of Freiburg, revised Mar 2008.
    4. Egon Franck & Stephan Nüesch, 2007. "Talent and/or Popularity - What Does it Take to Be a Superstar," Working Papers 0074, University of Zurich, Institute for Strategy and Business Economics (ISU).
    5. Pedro Garcia-del-Barrio & Francesc Pujol, 2007. "Hidden monopsony rents in winner-take-all markets-sport and economic contribution of Spanish soccer players," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(1), pages 57-70.
    6. Todd H. Kuethe & Mesbah Motamed, 2010. "Returns to Stardom: Evidence From U.S. Major League Soccer," Journal of Sports Economics, , vol. 11(5), pages 567-579, October.
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