Consumer Preferences for Mass Customization
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References listed on IDEAS
- Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, September.
- Heath, Timothy B, et al, 2000. "Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages," Journal of Consumer Research, Oxford University Press, vol. 27(3), pages 291-308, December.
- Amos Tversky & Daniel Kahneman, 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model," The Quarterly Journal of Economics, Oxford University Press, vol. 106(4), pages 1039-1061.
- Subimal Chatterjee & Timothy B. Heath, 1996. "Conflict and Loss Aversion in Multiattribute Choice: The Effects of Trade-Off Size and Reference Dependence on Decision Difficulty," Post-Print hal-00670460, HAL.
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More about this item
KeywordsPC buying; complexity; consumer choice; customization; mass customization; mass customized products; operations research; utility;
- C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
- M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-DCM-2006-06-03 (Discrete Choice Models)
- NEP-MIC-2006-06-03 (Microeconomics)
- NEP-MKT-2006-06-03 (Marketing)
- NEP-UPT-2006-06-03 (Utility Models & Prospect Theory)
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