IDEAS home Printed from https://ideas.repec.org/p/ems/eureri/127858.html

Faculty Research Incentives and Business School Health: A New Perspective for Marketing

Author

Listed:
  • Stremersch, S.
  • Winer, R.S.
  • Camacho, N.M.A.

Abstract

Prior research has heavily debated the value of academic research of faculty to the business schools that employ them. We study, conceptually and empirically (by surveying faculty and interviewing (associate) deans), the role of the faculty research incentive system in business school health. We find that higher research health is congruent with higher teaching quality, stronger resource support, and stronger external stakeholder support. R-quality of research (i.e., rigor) contributes more strongly to research health than research quantity, while q-quality of research (i.e., relevance) contributes positively to teaching quality and external stakeholder support. We also find that research task incentives are misaligned: (1) in faculty evaluations, the number of publications receives too much weight, while creativity, literacy, practical relevance, and awards receive too little weight; and (2) the faculty feels that they are insufficiently compensated, while (associate) deans feel faculty is compensated too much for its research. These incentive misalignments are largest in schools that perform the worst on research and business school health overall. We explore improvements that business schools and faculty can introduce.

Suggested Citation

  • Stremersch, S. & Winer, R.S. & Camacho, N.M.A., 2020. "Faculty Research Incentives and Business School Health: A New Perspective for Marketing," ERIM Report Series Research in Management ERS-2020-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    • Handle: RePEc:ems:eureri:127858
    as

    Download full text from publisher

    File URL: https://repub.eur.nl/pub/127858/ERS-2020-007-MKT.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Besancenot, Damien & Vranceanu, Radu, 2008. "Can incentives for research harm research? A business schools' tale," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(3), pages 1248-1265, June.
    2. Vikas Mittal & Lawrence Feick & Feisal Murshed, 2008. "Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty," Marketing Science, INFORMS, vol. 27(3), pages 430-442, 05-06.
    3. James J. Heckman & Sidharth Moktan, 2020. "Publishing and Promotion in Economics: The Tyranny of the Top Five," Journal of Economic Literature, American Economic Association, vol. 58(2), pages 419-470, June.
    4. Kam, Christopher & Bianco, William T. & Sened, Itai & Smyth, Regina, 2010. "Ministerial Selection and Intraparty Organization in the Contemporary British Parliament," American Political Science Review, Cambridge University Press, vol. 104(2), pages 289-306, May.
    5. Wang, Jian & Veugelers, Reinhilde & Stephan, Paula, 2017. "Bias against novelty in science: A cautionary tale for users of bibliometric indicators," Research Policy, Elsevier, vol. 46(8), pages 1416-1436.
    6. Glenn Ellison, 2002. "Evolving Standards for Academic Publishing: A q-r Theory," Journal of Political Economy, University of Chicago Press, vol. 110(5), pages 994-1034, October.
    7. Nielson, Daniel L. & Tierney, Michael J., 2003. "Delegation to International Organizations: Agency Theory and World Bank Environmental Reform," International Organization, Cambridge University Press, vol. 57(2), pages 241-276, April.
    8. Thompson, Craig J & Locander, William B & Pollio, Howard R, 1989. "Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 133-146, September.
    9. Posner, Richard A., 2010. "From the new institutional economics to organization economics: with applications to corporate governance, government agencies, and legal institutions," Journal of Institutional Economics, Cambridge University Press, vol. 6(1), pages 1-37, March.
    10. Roberts, John H. & Kayande, Ujwal & Stremersch, Stefan, 2014. "From academic research to marketing practice: Some further thoughts," International Journal of Research in Marketing, Elsevier, vol. 31(2), pages 144-146.
    11. Tirole, Jean, 1986. "Hierarchies and Bureaucracies: On the Role of Collusion in Organizations," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 2(2), pages 181-214, Fall.
    12. Besancenot, Damien & Huynh, Kim & Vranceanu, Radu, 2006. "The "Read or Write" Dilemma in Academic Production: A European Perspective," ESSEC Working Papers DR 06021, ESSEC Research Center, ESSEC Business School.
    13. Jonathan Brogaard & Joseph Engelberg & Edward Van Wesep, 2018. "Do Economists Swing for the Fences after Tenure?," Journal of Economic Perspectives, American Economic Association, vol. 32(1), pages 179-194, Winter.
    14. Gautam Ahuja & Sai Yayavaram, 2011. "PERSPECTIVE ---Explaining Influence Rents: The Case for an Institutions-Based View of Strategy," Organization Science, INFORMS, vol. 22(6), pages 1631-1652, December.
    15. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    16. Roberts, John H. & Kayande, Ujwal & Stremersch, Stefan, 2014. "From academic research to marketing practice: Exploring the marketing science value chain," International Journal of Research in Marketing, Elsevier, vol. 31(2), pages 127-140.
    17. Kissan Joseph & Alex Thevaranjan, 1998. "Monitoring and Incentives in Sales Organizations: An Agency-Theoretic Perspective," Marketing Science, INFORMS, vol. 17(2), pages 107-123.
    18. Richard A. Bettis, 2012. "The search for asterisks: Compromised statistical tests and flawed theories," Strategic Management Journal, Wiley Blackwell, vol. 33(1), pages 108-113, January.
    19. Stremersch, Stefan & Camacho, Nuno & Vanneste, Sofie & Verniers, Isabel, 2015. "Unraveling scientific impact: Citation types in marketing journals," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 64-77.
    20. Edward P. Lazear, 2018. "Compensation and Incentives in the Workplace," Journal of Economic Perspectives, American Economic Association, vol. 32(3), pages 195-214, Summer.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Stremersch, Stefan, 2021. "The Study of Important Marketing Issues: Reflections," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 12-17.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stremersch, S. & Winer, R.S. & Camacho, N.M.A., 2020. "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing," ERIM Report Series Research in Management ERS-2020-013-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health," ERIM Report Series Research in Management 116485, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities," ERIM Report Series Research in Management ERS-2019-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    4. Kohli, Ajay K. & Haenlein, Michael, 2021. "Factors affecting the study of important marketing issues: Implications and recommendations," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 1-11.
    5. Corsi, Marcella & D’Ippoliti, Carlo & Zacchia, Giulia, 2019. "Diversity of backgrounds and ideas: The case of research evaluation in economics," Research Policy, Elsevier, vol. 48(9), pages 1-1.
    6. Stäbler, Samuel & Haenlein, Michael, 2025. "The unheard voice of marketing research: Breaking through to news and social media," Other publications TiSEM fdfa81f3-38d2-441f-bc4e-a, Tilburg University, School of Economics and Management.
    7. Besancenot, Damien & Vranceanu, Radu, 2024. "Reluctance to pursue breakthrough research: A signaling explanation," Research Policy, Elsevier, vol. 53(4).
    8. Samuel Stäbler & Michael Haenlein, 2025. "The unheard voice of marketing research: Breaking through to news and social media," Journal of the Academy of Marketing Science, Springer, vol. 53(1), pages 105-128, January.
    9. Noble, Stephanie M. & Haytko, Diana L. & Phillips, Joanna, 2009. "What drives college-age Generation Y consumers?," Journal of Business Research, Elsevier, vol. 62(6), pages 617-628, June.
    10. Silhouette-Dercourt, Virginie & de Lassus, Christel & Darpy, Denis, 2014. "How second-generation consumers choose where to shop: A cross-cultural semiotic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1059-1067.
    11. Besancenot, Damien & Faria, Joao Ricardo & Vranceanu, Radu, 2009. "Why business schools do so much research: A signaling explanation," Research Policy, Elsevier, vol. 38(7), pages 1093-1101, September.
    12. Alves, Antonio Pedro Cruz Costa & Strehlau, Vivian Iara, 2025. "It’s no skin off your nose: why do consumers tattoo brands?," Journal of Business Research, Elsevier, vol. 199(C).
    13. Rui Dai & Lawrence Donohue & Qingyi (Freda) Drechsler & Wei Jiang, 2023. "Dissemination, Publication, and Impact of Finance Research: When Novelty Meets Conventionality," Review of Finance, European Finance Association, vol. 27(1), pages 79-141.
    14. Demeze-Jouatsa, Ghislain-Herman & Pongou, Roland & Tondji, Jean-Baptiste, 2021. "A Free and Fair Economy: A Game of Justice and Inclusion," Center for Mathematical Economics Working Papers 653, Center for Mathematical Economics, Bielefeld University.
    15. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2018. "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis," Journal of Business Research, Elsevier, vol. 91(C), pages 123-133.
    16. Romero-Silva, Rodrigo & Marsillac, Erika & de Leeuw, Sander, 2025. "Dominance of leading business schools in top journals: Insights for increasing institutional representation," Research Policy, Elsevier, vol. 54(3).
    17. Delia, Elizabeth B., 2015. "The exclusiveness of group identity in celebrations of team success," Sport Management Review, Elsevier, vol. 18(3), pages 396-406.
    18. Lawson, Nicholas, 2023. "What citation tests really tell us about bias in academic publishing," European Economic Review, Elsevier, vol. 158(C).
    19. Mila Getmansky Sherman & Heather E. Tookes, 2022. "Female Representation in the Academic Finance Profession," Journal of Finance, American Finance Association, vol. 77(1), pages 317-365, February.
    20. Merchant, Altaf & Rose, Gregory & Martin, Drew & Choi, Sunmee & Gour, Mohit, 2017. "Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money," Journal of Business Research, Elsevier, vol. 74(C), pages 113-119.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ems:eureri:127858. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: RePub The email address of this maintainer does not seem to be valid anymore. Please ask RePub to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/erimanl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.