Demand Distribution Dynamics in Creative Industries: the Market for Books in Italy
We study the distribution dynamics of the demand for books in Italy. We find that for each of three broad sub-markets in which the book publishing industry can be classified − Italian novels, foreign novels and essays − sales over a three-year sample can be adequately fitted by a power law distribution. Our results can be plausibly interpreted in terms of a model of interactions among buyers exchanging information on the books they buy.
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