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Strategic attractiveness and release decisions for cultural goods

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  • Paul Belleflamme
  • Dimitri Paolini

Abstract

We study how producers of cultural goods can strategically invest in raising the attractiveness of their goods in order to secure the most profitable release dates. In a game‐theoretic setting, where two producers choose their investment expenditure before simultaneously setting the release date of their good, we prove that two equilibria are possible: releases are either simultaneous (at the demand peak) or staggered (one producer delays). In the latter equilibrium, the first‐mover secures its position by investing more in attractiveness. We test this prediction on a dataset of more than 1500 American movies released in 10 countries over 12 years. Results are consistent with the theoretical predictions, indicating that higher budget movies are released closer to seasonal demand peaks.
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Suggested Citation

  • Paul Belleflamme & Dimitri Paolini, 2019. "Strategic attractiveness and release decisions for cultural goods," LIDAM Reprints CORE 2999, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  • Handle: RePEc:cor:louvrp:2999
    Note: In : Journal of Economics and Management Strategy, 28, 198-224, 2019
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    Cited by:

    1. Gianluca Antonecchia & Ajay Bhaskarabhatla, 2023. "How firms compete when they set identical prices: Nonprice strategies in the Indian biscuit industry," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 32(4), pages 733-756, October.
    2. Alexander Cuntz & Alessio Muscarnera & Prince C. Oguguo & Matthias Sahli, 2023. "IP assets and film finance - a primer on standard practices in the U.S," WIPO Economic Research Working Papers 74, World Intellectual Property Organization - Economics and Statistics Division.
    3. Luís Cabral & Gabriel Natividad, 2020. "Movie release strategy: Theory and evidence from international distribution," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 29(2), pages 276-288, April.
    4. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    5. Sebastiano Delre & Petros G. Sekeris, 2023. "Competition and Strategic Budget Choices in the Motion Picture Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 71(3), pages 728-769, September.

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