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The Market for Motion Pictures in Thailand: Rank, Revenue, and Survival at the Box Office


  • W. D. Walls

    (Department of Economics, University of Calgary, Canada)


We examine the theatrical market for motion pictures in Thailand using a sample of films exhibited in 2004¡V2008. Using data on weekly and cumulative film revenues, we find strong evidence of increasing returns to information as indicated by substantial concave departures from the Pareto size distribution. The distribution of cumulative revenues across films is consistent with the winner-take-all nature of an elimination tournament. In contrast to other markets dominated by Hollywood imports, several of the top-earning films in Thailand are domestically produced.

Suggested Citation

  • W. D. Walls, 2009. "The Market for Motion Pictures in Thailand: Rank, Revenue, and Survival at the Box Office," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 8(2), pages 115-131, August.
  • Handle: RePEc:ijb:journl:v:8:y:2009:i:2:p:115-131

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    References listed on IDEAS

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    Cited by:

    1. Jordi McKenzie & W. Walls, 2013. "Australian films at the Australian box office: performance, distribution, and subsidies," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(2), pages 247-269, May.
    2. Darlene Chisholm & Víctor Fernández-Blanco & S. Abraham Ravid & W. David Walls, 2015. "Economics of motion pictures: the state of the art," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 1-13, February.
    3. Sangkil Moon & Barry Bayus & Youjae Yi & Junhee Kim, 2015. "Local consumers’ reception of imported and domestic movies in the Korean movie market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 99-121, February.

    More about this item


    Thai film industry; returns to information; winner-take-all; heavy tails;

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media


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