MEASURING THE BUSINESS STEALING, CANNIBALIZATION AND MARKET EXPANSION EFFECTS OF ENTRY IN THE U.S. MOTION PICTURE EXHIBITION MARKET -super-
Using a large and comprehensive theater level database covering over $18 billion in theater revenues over a five year period, I document the extent and nature of business stealing, revenue cannibalization and market expansion that occurred during the height of the 1990's boom in movie theater construction. Copyright Blackwell Publishing Ltd. 2006.
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Volume (Year): 54 (2006)
Issue (Month): 3 (09)
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