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The Effect of Local Competition on Admission Prices in the U.S. Motion Picture Exhibition Market

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  • Davis, Peter

Abstract

This paper provides empirical evidence on the relationship between local market structure and the prices charged to consumers in the U.S. motion picture exhibition market. I find that there is a statistically significant relationship between the geographic distribution of movie theaters in a market and the admission prices that they are able to charge. However, the magnitude of the price-reducing effect of local competition appears to be economically modest. Moreover, I find no evidence that increases in geographic concentration lead to increased adult admission prices. The findings are directly relevant to merger policy in the industry and pertinent because of the dramatic changes in industry structure resulting from mergers that occurred during 2002. I conclude that the available evidence suggests that popular and governmental concerns about horizontal mergers in the industry leading to dramatically increased admission prices are likely misplaced.

Suggested Citation

  • Davis, Peter, 2005. "The Effect of Local Competition on Admission Prices in the U.S. Motion Picture Exhibition Market," Journal of Law and Economics, University of Chicago Press, vol. 48(2), pages 677-708, October.
  • Handle: RePEc:ucp:jlawec:y:2005:v:48:i:2:p:677-708
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    File URL: http://dx.doi.org/10.1086/428018
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    References listed on IDEAS

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    1. William M. Emmons III & Robin A. Prager, 1997. "The Effects of Market Structure and Ownership on Prices and Service Offerings in the U.S. Cable Television Industry," RAND Journal of Economics, The RAND Corporation, vol. 28(4), pages 732-750, Winter.
    2. Werden, Gregory J & Froeb, Luke M, 1994. "The Effects of Mergers in Differentiated Products Industries: Logit Demand and Merger Policy," Journal of Law, Economics, and Organization, Oxford University Press, vol. 10(2), pages 407-426, October.
    3. Peter Davis, 2006. "MEASURING THE BUSINESS STEALING, CANNIBALIZATION AND MARKET EXPANSION EFFECTS OF ENTRY IN THE U.S. MOTION PICTURE EXHIBITION MARKET -super-," Journal of Industrial Economics, Wiley Blackwell, vol. 54(3), pages 293-321, September.
    4. Claycombe, Richard J., 2000. "The effects of market structure on prices of clothing and household furnishings," International Journal of Industrial Organization, Elsevier, vol. 18(5), pages 827-841, July.
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    Cited by:

    1. Abe Dunn, 2009. "Does Competition Among Medicare Advantage Plans Matter?: An Empirical Analysis of the Effects of Local Competition in a Regulated Environment," EAG Discussions Papers 200905, Department of Justice, Antitrust Division.
    2. Christos Genakos & Tommaso Valletti & Frank Verboven, 2017. "Evaluating Market Consolidation in Mobile Communications," CEP Discussion Papers dp1486, Centre for Economic Performance, LSE.
    3. Böhme Enrico & Müller Christopher, 2011. "Searching for the Concentration-Price Effect in the German Movie Theater Industry," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 231(4), pages 479-493, August.
    4. Luca Aguzzoni & Elena Argentesi & Lorenzo Ciari & Tomaso Duso & Massimo Tognoni, 2016. "Ex post Merger Evaluation in the U.K. Retail Market for Books," Journal of Industrial Economics, Wiley Blackwell, vol. 64(1), pages 170-200, March.
    5. Martin Falk & Eva Hagsten, 2014. "Output growth and prices of establishments in the Swedish lodging industry," ERSA conference papers ersa14p360, European Regional Science Association.
    6. Sault, Joanne & Toivanen, Otto & Waterson, Michael, 2003. "Learning and Location," The Warwick Economics Research Paper Series (TWERPS) 693, University of Warwick, Department of Economics.
    7. Granlund, David & Bergman, Mats A., 2017. "Price competition in pharmaceuticals – evidence from 1303 Swedish markets," Umeå Economic Studies 952, Umeå University, Department of Economics.
    8. Christopher Müller & Enrico Böhme, 2011. "A note on the relationship of mainstream and art house movie theaters," Economics Bulletin, AccessEcon, vol. 31(1), pages 29-34.
    9. Johannes Sauer & Matthew Gorton & John White, 2012. "Marketing, cooperatives and price heterogeneity: evidence from the CIS dairy sector," Agricultural Economics, International Association of Agricultural Economists, vol. 43(2), pages 165-177, March.
    10. Peter Davis, 2006. "MEASURING THE BUSINESS STEALING, CANNIBALIZATION AND MARKET EXPANSION EFFECTS OF ENTRY IN THE U.S. MOTION PICTURE EXHIBITION MARKET -super-," Journal of Industrial Economics, Wiley Blackwell, vol. 54(3), pages 293-321, September.
    11. Greenfield, Daniel, 2014. "Competition and service quality: New evidence from the airline industry," Economics of Transportation, Elsevier, vol. 3(1), pages 80-89.
    12. Beckert, Walter & Mazzarotto, Nicola, 2010. "Price-concentration analysis in merger cases with differentiated products," Economics - The Open-Access, Open-Assessment E-Journal, Kiel Institute for the World Economy (IfW), vol. 4, pages 1-23.
    13. Takahashi, Yuya, 2013. "Estimating a War of Attrition: The Case of the U.S. Movie Theater Industry," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 424, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
    14. Feinberg, Robert M., 2014. "Price effects of multimarket contact among movie chains in small US metropolitan areas," Economics Letters, Elsevier, vol. 123(1), pages 6-8.
    15. Ganesh Iyer & P. Seetharaman, 2008. "Too close to be similar: Product and price competition in retail gasoline markets," Quantitative Marketing and Economics (QME), Springer, vol. 6(3), pages 205-234, September.

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