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Evaluating Consumer Usage of Nutritional Labeling: The Influence of Socio-Economic Characteristics

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  • Govindasamy, Ramu
  • Italia, John

Abstract

The majority of consumers report making frequent use of nutritional labeling when purchasing food products. However, certain segments appear to place a greater emphasis on food product labels than others. This study empirically evaluates which demographic characteristics encourage consumers to be more likely to take nutritional labels into account when purchasing grocery products. The results indicate that females, older individuals, and those living in suburban and rural areas are the most likely to make use of nutritional labeling. The results also indicate that larger households were less likely to use nutritional labeling.

Suggested Citation

  • Govindasamy, Ramu & Italia, John, 1999. "Evaluating Consumer Usage of Nutritional Labeling: The Influence of Socio-Economic Characteristics," P Series 36734, Rutgers University, Department of Agricultural, Food and Resource Economics.
    • Handle: RePEc:ags:rutdps:36734
    DOI: 10.22004/ag.econ.36734
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    File URL: https://ageconsearch.umn.edu/record/36734/files/pa990199.pdf
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    1. Nayga, Rodolfo M., Jr., 1996. "Determinants Of Consumers' Use Of Nutritional Information On Food Packages," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 28(2), pages 1-10, December.
    2. Jacoby, Jacob & Chestnut, Robert W & Silberman, William, 1977. "Consumer Use and Comprehension of Nutrition Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(2), pages 119-128, Se.
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    4. Nayga, Rodolfo M., Jr., 1996. "Determinants Of Consumers' Use Of Nutritional Information On Food Packages," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 28(2), pages 1-10, December.
    5. George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69(3), pages 213-213.
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    1. repec:dau:papers:123456789/7647 is not listed on IDEAS
    2. Nimoh, Fred & Opoku-Agyeman, Gifty & Frimpong, Alexander Annor, 2021. "Consumers’ awareness, perception and interest in the labelling of processed foods in Ghana: a case of ‘Sobolo’," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 15(3-4), 15.
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    4. Prathiraja, P.H.K. & Ariyawardana, A., 2003. "Impact of Nutritional Labeling on Consumer Buying Behavior," Sri Lankan Journal of Agricultural Economics, Sri Lanka Agricultural Economics Association (SAEA), vol. 5, pages 1-13.

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