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Valuing Consumer Preferences with the CUB Model: A Case Study of Fairtrade Coffee

  • Cicia, Gianni
  • Corduas, Marcella
  • Del Giudice, Teresa
  • Piccolo, Domenico

In recent years, in the field of consumer behaviour, a large number of new models and instruments for preference analysis have been proposed. This strand of the literature has developed along two different lines. The first has produced approaches that have a more solid economic basis, but which at the same time require increasingly complex econometric analysis. Moreover, in this research field, based on stochastic utility theory and choice experiments, less weight is given to the socio-economic and psychometric characteristics of the individual in determining preferences. By contrast, the second strand has given rise to many methods to analyse consumer behaviour based on quality approaches such as laddering or focus groups where behavioural characteristics and lifestyles have regained primary importance in explaining the choices and “tastes” of individuals.

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File URL: http://purl.umn.edu/59209
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Paper provided by International European Forum on System Dynamics and Innovation in Food Networks in its series 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria with number 59209.

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Date of creation: Oct 2009
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Handle: RePEc:ags:iefi09:59209
Contact details of provider: Web page: http://www.fooddynamics.org/

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  1. Ferrini, Silvia & Scarpa, Riccardo, 2007. "Designs with a priori information for nonmarket valuation with choice experiments: A Monte Carlo study," Journal of Environmental Economics and Management, Elsevier, vol. 53(3), pages 342-363, May.
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