Adopting Organic Agriculture: An Investigation Using the Theory of Planned Behaviour
Certified organic production by small-scale farmers in developing countries is increasingly promoted as an opportunity to access a growing and dynamic market, while at the same time, enhance productivity and improve incomes. Nevertheless, adoption has been limited. The economics literature suggests profitability is the main constraint, however, the sustainable agriculture literature is inconclusive and considers attitudes of significant importance. Using the Theory of Planned Behaviour, this study investigates the psychological barriers to adoption using small-scale avocado producers from Michoacan, Mexico as a case study. The data is obtained from a household study carried out during 2004 and is modelled using an ordered probit model. Despite positive attitudes towards organic production, intentions to convert are negative. Intentions are significantly influenced by social pressures (subjective norm) and the perceived ability to successfully convert to organic production. Promotion of organic production will therefore require a focus on information asymmetries within the wider population, development of technical skills, the alleviation of credit constraints and the creation of an enabling environment.
|Date of creation:||2006|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.iaae-agecon.org/|
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Feder, Gershon & Just, Richard E & Zilberman, David, 1985. "Adoption of Agricultural Innovations in Developing Countries: A Survey," Economic Development and Cultural Change, University of Chicago Press, vol. 33(2), pages 255-98, January.
- John W. Cary & Roger L. Wilkinson, 1997. "Perceived Profitability And Farmers' Conservation Behaviour," Journal of Agricultural Economics, Wiley Blackwell, vol. 48(1-3), pages 13-21.
When requesting a correction, please mention this item's handle: RePEc:ags:iaae06:25269. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.