IDEAS home Printed from https://ideas.repec.org/p/ags/gewi13/156252.html
   My bibliography  Save this paper

Lebensmittelklarheit.de und Verbraucherpolitik - zum Leitbild des informierten und aufmerksamen Verbrauchers

Author

Listed:
  • Mäncher, Anna

Abstract

Die Beschwerdeführer auf Lebensmittelklarheit spiegeln ein schwer nachvollziehbares Verbraucherverhalten wider: Führt ein niedriger Involvementgrad bei Lebensmitteln zu einer verminderten Wahrnehmung von Produktinformationen und einer damit verbundenen Einsparung der knappen Ressource Zeit, ist das Involvement im Falle einer Produkt(ent)täuschung in der Nachkaufphase weitaus stärker ausgeprägt. Verbraucher scheuen keine Mühe, den zeitlich ausgeprägten Beschwerdeaufwand in Form einer Produktmeldung auf Lebensmittelklarheit in Kauf zu nehmen. Dabei ist die Produkt(ent)täuschung in der vorliegenden Stichprobe zu rund 72 Prozent `selbstverschuldet´. In 53 Prozent der Fälle hätte das Lesen des Zutatenverzeichnisses zur Vermeidung des Täuschungsvorwurfs geführt.

Suggested Citation

  • Mäncher, Anna, 2013. "Lebensmittelklarheit.de und Verbraucherpolitik - zum Leitbild des informierten und aufmerksamen Verbrauchers," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 156252, German Association of Agricultural Economists (GEWISOLA).
  • Handle: RePEc:ags:gewi13:156252
    as

    Download full text from publisher

    File URL: http://purl.umn.edu/156252
    Download Restriction: no

    References listed on IDEAS

    as
    1. Noussair, Charles & Robin, Stephane & Ruffieux, Bernard, 2002. "Do consumers not care about biotech foods or do they just not read the labels?," Economics Letters, Elsevier, vol. 75(1), pages 47-53, March.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Verbraucherpolitik; Täuschung; Produktinformation; Ignoranz; Agricultural and Food Policy; Consumer/Household Economics; Health Economics and Policy;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gewi13:156252. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/gewisea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.