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A Dual Response Choice Experiments (DRCE) design to assess rabbit meat preference in Catalonia: A Heteroescedatistic Extreme-Value Model

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  • Kallas, Zein
  • Maria Gil, Jose

Abstract

Our paper analyzes consumer preferences toward fresh rabbit meat and alternative marketing formats for rabbit meat. The empirical analysis uses consumer-level questionnaires to elicit information regarding consumer attitudes toward rabbit meat in Catalonia (Spain). We use the Dual Response Choice Experiment (DRCE) design which allows for analyzing forced and unforced options in choice experiments using the same sample. The Heteroscedastic Extreme- Value (HEV) model is used due to its relaxation of the restrictive assumption made in the Multinomial Logit Model regarding the identically distributed error term across alternatives. Our results demonstrate a higher preference for rabbit meat from “Catalan” origin followed by higher quality certification information. Convenience and “ready to eat” products made from rabbit meat may help bolster increased consumption. An effective communication campaign is needed to educate individuals regarding the health characteristics of rabbit compared to other types of meat. Furthermore, results demonstrate that the ordering of attributes is not significantly different from forced and non-forced choices obtained from the DRCE design. However, significant differences on the magnitude of the preferences for some attributes’ levels are found.

Suggested Citation

  • Kallas, Zein & Maria Gil, Jose, 2011. "A Dual Response Choice Experiments (DRCE) design to assess rabbit meat preference in Catalonia: A Heteroescedatistic Extreme-Value Model," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114779, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae11:114779
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    File URL: http://purl.umn.edu/114779
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    7. Kessels, Roselinde & Goos, Peter & Vandebroek, Martina, 2008. "Optimal designs for conjoint experiments," Computational Statistics & Data Analysis, Elsevier, vol. 52(5), pages 2369-2387, January.
    8. Carlsson, Fredrik & Frykblom, Peter & Johan Lagerkvist, Carl, 2005. "Using cheap talk as a test of validity in choice experiments," Economics Letters, Elsevier, vol. 89(2), pages 147-152, November.
    9. Loureiro, Maria L. & Umberger, Wendy J., 2007. "A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability," Food Policy, Elsevier, vol. 32(4), pages 496-514, August.
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    11. James Unterschultz & Kwamena K. Quagrainie & Michele Veeman & Renee B. Kim, 1998. "South Korean Hotel Meat Buyers' Perceptions of Australian, Canadian and U.S. Beef," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 46(1), pages 53-68, March.
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    Cited by:

    1. Baba, Yasmina & Kallas, Zein & Gil, Jose M. & Realini, Carolina, 2015. "Impact of hedonic evaluation on consumers’ preferences for beef enriched with Omega 3: A Generalized Multinomial Logit Model approach," 2015 Conference, August 9-14, 2015, Milan, Italy 211191, International Association of Agricultural Economists.
    2. Kallas, Zein & Borrisser-Pairó, Francesc & Martínez, Beatriz & Vieira, Ceferina & Rubio, Begonia & Panella, Nuria & Gil, Marta & Linares, M. Belén & Garrido, M. Dolores & Ibañez, Miguel & M. Angels, O, 2015. "The impact of the sensory experience on scale and preference heterogeneity: The GMNL model approach to pig castration and meat quality," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202708, European Association of Agricultural Economists.
    3. Jerrod Penn & Wuyang Hu & Linda Cox & Lara Kozloff, 2016. "Values for Recreational Beach Quality in Oahu, Hawaii," Marine Resource Economics, University of Chicago Press, vol. 31(1), pages 47-62.
    4. repec:oup:erevae:v:44:y:2017:i:1:p:3-31. is not listed on IDEAS
    5. Hellali, Wajdi & Kallas, Zein & Gil, José María, 2015. "Consumer’s revealed preferences for yogurt purchase in Catalonia: A Generalized Multinomial Logit Approach," 148th Seminar, November 30-December 1, 2015, The Hague, The Netherlands 229263, European Association of Agricultural Economists.
    6. Mailu, S.K & Muhammad, L & Wanyoike, M.M & Mwanza, R.N., 2012. "Rabbit meat consumption in Kenya," MPRA Paper 41517, University Library of Munich, Germany.

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    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

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