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Consumer preferences for apple quality traits

Author

Listed:
  • Carrillo-Rodriguez, Lilian
  • Gallardo, R. Karina
  • Yue, Chengyan
  • McCracken, Vicki A.
  • Luby, James
  • McFerson, James R.

Abstract

This study investigates the marginal values consumers place on apple quality traits as part of a larger SCRI project whose goal is to increase the long-term economic sustainability of Rosacea crops by increasing the U.S. per-capita consumption of fruits. Information on consumers’ preferences and the value they place on fruit quality is important and may help breeders better establish trait priorities and make the breeding process more efficient. We conducted sensory tasting tests and experimental auctions in order to study consumer preferences for apple quality traits. We find that consumers value more some quality traits depending on the information they have to make their decision. Size and color are important when consumers have information based on appearance, and sweetness and crispness are important when consumers have information based on sensory tasting tests.

Suggested Citation

  • Carrillo-Rodriguez, Lilian & Gallardo, R. Karina & Yue, Chengyan & McCracken, Vicki A. & Luby, James & McFerson, James R., 2013. "Consumer preferences for apple quality traits," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150503, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea13:150503
    DOI: 10.22004/ag.econ.150503
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    References listed on IDEAS

    as
    1. Zhang, Huifang & Gallardo, Rosa Karina & McCluskey, Jill J. & Kupferman, Eugene M., 2010. "Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 35(1), pages 1-13.
    2. Lusk,Jayson L. & Shogren,Jason F., 2007. "Experimental Auctions," Cambridge Books, Cambridge University Press, number 9780521671248.
    3. Loureiro, Maria L. & McCluskey, Jill J. & Mittelhammer, Ronald C., 2001. "Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-13, December.
    4. Combris, Pierre & Pinto, Alexandra Seabra & Fragata, Antonio & Giraud-Heraud, Eric, 2007. "Does taste beat food safety? Evidence from the "Pera Rocha" case in Portugal," 105th Seminar, March 8-10, 2007, Bologna, Italy 7879, European Association of Agricultural Economists.
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    Cited by:

    1. Biancamaria Torquati & Tiziano Tempesta & Daniel Vecchiato & Sonia Venanzi, 2018. "Tasty or Sustainable? The Effect of Product Sensory Experience on a Sustainable New Food Product: An Application of Discrete Choice Experiments on Chianina Tinned Beef," Sustainability, MDPI, vol. 10(8), pages 1-24, August.
    2. Ming Luo & GuoHua Zhou & Hao Xu, 2022. "RETRACTED ARTICLE: Three-tier supply chain on temperature control for fresh agricultural products using new differential game model under two decision-making situations," Operations Management Research, Springer, vol. 15(3), pages 1028-1047, December.

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    Keywords

    Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis;
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