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Market Quality of Pacific Northwest Pears

Author

Listed:
  • Gallardo, Rosa Karina
  • Kupferman, Eugene M.
  • Beaudry, Randolph M.
  • Blankenship, Sylvia M.
  • Mitcham, Elizabeth J.
  • Watkins, Christopher B.

Abstract

This study uses data collected from retail grocery chains during marketing season 2003-2004 to examine the external quality and price variations of Pacific Northwest pears. Quality refers to overall fruit appearance and presence of external disorders. Results from a bivariate probit model show that fruit weight and firmness had a positive effect on overall appearance. Results from a hedonic price model show that the recurrence of external disorders is not necessarily negatively correlated with price variations. Overall, this study shows the need to investigate methods of storage, packing, and transportation to achieve the ideal fruit characteristics that appeal to consumers, wholesalers, and retailers.

Suggested Citation

  • Gallardo, Rosa Karina & Kupferman, Eugene M. & Beaudry, Randolph M. & Blankenship, Sylvia M. & Mitcham, Elizabeth J. & Watkins, Christopher B., 2011. "Market Quality of Pacific Northwest Pears," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(2), July.
  • Handle: RePEc:ags:jlofdr:139414
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    File URL: http://purl.umn.edu/139414
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    References listed on IDEAS

    as
    1. Durham, Catherine A. & McFetridge, Marc V. & Johnson, Aaron J., 2005. "The Development of a Quality Scale to Measure the Impact of Quality on Supermarket Fruit Demand," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), March.
    2. Zhang, Huifang & Gallardo, Rosa Karina & McCluskey, Jill J. & Kupferman, Eugene M., 2010. "Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 35(1), April.
    3. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
    4. Combris, Pierre & Pinto, Alexandra Seabra & Fragata, Antonio & Giraud-Heraud, Eric, 2007. "Does taste beat food safety? Evidence from the Pera Rocha case in Portugal," 105th Seminar, March 8-10, 2007, Bologna, Italy 7879, European Association of Agricultural Economists.
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