Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears
Ethylene treatments provide an effective method for shortening post-harvest ripening periods for winter Anjou pears and allow market availability throughout the year. However, pear quality may vary under different treatments. A sensory experiment and a consumer survey including questions that address valuation, assessments of sensory characteristics, purchasing habits, and demographics were conducted. Analyses indicate that treatment-induced quality losses significantly affect consumersâ€™ willingness to pay (WTP). Mean WTP for each treatment reveals that consumers prefer pears with a six-day ethylene treatment and are willing to pay a premium of $0.25/pound compared to the market price.
Volume (Year): 35 (2010)
Issue (Month): 1 (April)
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- M. Laura Donnet & Dave D. Weatherspoon & John P. Hoehn, 2008.
"Price determinants in top-quality e-auctioned specialty coffees,"
International Association of Agricultural Economists, vol. 38(3), pages 267-276, 05.
- Donnet, M. Laura & Weatherspoon, Dave D. & Hoehn, John P., 2007. "Price Determinants in Top Quality E-Auctioned Specialty Coffees," Staff Papers 9310, Michigan State University, Department of Agricultural, Food, and Resource Economics.
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