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Economics benefits coming from the absence of labels proliferation

Author

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  • Stephan Marette

    () (ECO-PUB - Economie Publique - INRA - Institut National de la Recherche Agronomique - AgroParisTech)

Abstract

Dans une expérience de laboratoire, deux bouteilles de lait avec différents niveaux d’oméga-3 ont été offertes à des participants pour mesurer leur disposition à payer (DAP). Un message sur les oméga-3 dans le lait révélé aux participants a un impact significatif sur les DAP des participants. Le questionnaire de sortie montre également que les participants préfèrent l'usage exclusif du label signalant les oméga-3, sur la bouteille avec la plus haute teneur en oméga-3. A partir d'une interprétation des questionnaires et des DAP, les simulations montrent que l’usage exclusif du label signalant les oméga-3 aurait un impact positif sur les profits de certaines firmes et sur le surplus des consommateurs.

Suggested Citation

  • Stephan Marette, 2014. "Economics benefits coming from the absence of labels proliferation," Post-Print hal-01173021, HAL.
  • Handle: RePEc:hal:journl:hal-01173021
    DOI: 10.1515/jafio-2013-0014
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-01173021
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    References listed on IDEAS

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    1. Loureiro, Maria L. & McCluskey, Jill J. & Mittelhammer, Ronald C., 2001. "Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-13, December.
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    Cited by:

    1. Olivier Bonroy & Christos Constantatos, 2015. "On the Economics of Labels: How Their Introduction Affects the Functioning of Markets and the Welfare of All Participants," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 97(1), pages 239-259.
    2. repec:ags:aieabj:276278 is not listed on IDEAS

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