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Demand For Enhanced Foods And The Value Of Nutritional Enhancements Of Food: The Case Of Margarines

  • Huffman, Sonya Kostova
  • Jensen, Helen H.

This paper evaluates consumer preferences and choice of nutritionally enhanced food products based on economic, geographic, ethnic and other socioeconomic characteristics. Household scanner data allow estimation of hedonic price function and a probit model on the choice of margarine that promotes good health. The empirical estimation established a positive value for nutritional enhancement.

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File URL: http://purl.umn.edu/20205
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Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2004 Annual meeting, August 1-4, Denver, CO with number 20205.

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Date of creation: 2004
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Handle: RePEc:ags:aaea04:20205
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  1. W. Erwin Diewert, 2003. "Hedonic Regressions. A Consumer Theory Approach," NBER Chapters, in: Scanner Data and Price Indexes, pages 317-348 National Bureau of Economic Research, Inc.
  2. Brian W. Gould, 1998. "Factors Affecting the Timing of Purchasing of Butter, Margarine, and Blends: A Competing Goods Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(4), pages 793-805.
  3. Grossman, Michael, 1972. "On the Concept of Health Capital and the Demand for Health," Journal of Political Economy, University of Chicago Press, vol. 80(2), pages 223-55, March-Apr.
  4. Chern, Wen S & Loehman, Edna T & Yen, Steven T, 1995. "Information, Health Risk Beliefs, and the Demand for Fats and Oils," The Review of Economics and Statistics, MIT Press, vol. 77(3), pages 555-64, August.
  5. Robert C. Feenstra & Matthew D. Shapiro, 2003. "Scanner Data and Price Indexes," NBER Books, National Bureau of Economic Research, Inc, number feen03-1, 07.
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