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João Luis Borges Assunção
(Joao Borges de Assuncao)

Personal Details

First Name:Joao
Middle Name:Borges de
Last Name:Assuncao
Suffix:
RePEc Short-ID:pas66
[This author has chosen not to make the email address public]

Affiliation

Faculdade de Ciências Económicas e Empresariais
Universidade Católica Portuguesa

Lisboa, Portugal
https://www.clsbe.lisboa.ucp.pt/
RePEc:edi:fcucppt (more details at EDIRC)

Research output

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Jump to: Articles

Articles

  1. Praveen K. Kopalle & João L. Assunção, 2000. "When (not) to indulge in 'puffery': the role of consumer expectations and brand goodwill in determining advertised and actual product quality," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 21(6), pages 223-241.
  2. Praveen K. Kopalle & Aradhna Krishna & João L. Assunção, 1999. "The role of market expansion on equilibrium bundling strategies," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 20(7), pages 365-377.
  3. Praveen K. Kopalle & Ambar G. Rao & João L. Assunção, 1996. "Asymmetric Reference Price Effects and Dynamic Pricing Policies," Marketing Science, INFORMS, vol. 15(1), pages 60-85.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Praveen K. Kopalle & João L. Assunção, 2000. "When (not) to indulge in 'puffery': the role of consumer expectations and brand goodwill in determining advertised and actual product quality," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 21(6), pages 223-241.

    Cited by:

    1. Kopalle, Praveen K. & Lehmann, Donald R., 2015. "The Truth Hurts: How Customers May Lose From Honest Advertising," International Journal of Research in Marketing, Elsevier, vol. 32(3), pages 251-262.
    2. Halder, Deepa & Pradhan, Debasis & Roy Chaudhuri, Himadri, 2021. "Forty-five years of celebrity credibility and endorsement literature: Review and learnings," Journal of Business Research, Elsevier, vol. 125(C), pages 397-415.
    3. Andrea Mangani & Barbara Pacini, 2025. "The Impact of Fines on Deceptive Advertising: Evidence from Italy," Journal of Consumer Policy, Springer, vol. 48(1), pages 23-50, March.
    4. M. Billur Akdeniz & Roger J. Calantone, 2017. "A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry," Marketing Letters, Springer, vol. 28(1), pages 43-57, March.

  2. Praveen K. Kopalle & Aradhna Krishna & João L. Assunção, 1999. "The role of market expansion on equilibrium bundling strategies," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 20(7), pages 365-377.

    Cited by:

    1. Mayer, Stefan & Klein, Robert & Seiermann, Stephanie, 2013. "A simulation-based approach to price optimisation of the mixed bundling problem with capacity constraints," International Journal of Production Economics, Elsevier, vol. 145(2), pages 584-598.
    2. Yuan, Hong & Krishna, Aradhna, 2008. "Pricing of mall services in the presence of sales leakage," Journal of Retailing, Elsevier, vol. 84(1), pages 95-117.
    3. Jeffrey Meyer & Venkatesh Shankar & Leonard L. Berry, 2018. "Pricing hybrid bundles by understanding the drivers of willingness to pay," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 497-515, May.
    4. Zhang, Guoquan & Li, Guohao & Shang, Jennifer, 2023. "Optimizing mixed bundle pricing strategy: Advance selling and consumer regret," Omega, Elsevier, vol. 115(C).
    5. Zhou, Shu & Song, Boqian & Gavirneni, Srinagesh, 2020. "Bundling decisions in a two-product duopoly – Lead or follow?," European Journal of Operational Research, Elsevier, vol. 284(3), pages 980-989.
    6. Kulkarni, Gauri & Ratchford, Brian T. & Kannan, P.K., 2012. "The Impact of Online and Offline Information Sources on Automobile Choice Behavior," Journal of Interactive Marketing, Elsevier, vol. 26(3), pages 167-175.
    7. Grewal, Dhruv & Levy, Michael & Kumar, V., 2009. "Customer Experience Management in Retailing: An Organizing Framework," Journal of Retailing, Elsevier, vol. 85(1), pages 1-14.
    8. Theja Tulabandhula & Deeksha Sinha & Saketh Reddy Karra & Prasoon Patidar, 2020. "Multi-Purchase Behavior: Modeling, Estimation and Optimization," Papers 2006.08055, arXiv.org, revised Aug 2023.
    9. Kopalle, Praveen & Biswas, Dipayan & Chintagunta, Pradeep K. & Fan, Jia & Pauwels, Koen & Ratchford, Brian T. & Sills, James A., 2009. "Retailer Pricing and Competitive Effects," Journal of Retailing, Elsevier, vol. 85(1), pages 56-70.
    10. Ashutosh Prasad & R. Venkatesh & Vijay Mahajan, 2010. "Optimal Bundling of Technological Products with Network Externality," Management Science, INFORMS, vol. 56(12), pages 2224-2236, December.
    11. Meyer, Jeffrey & Shankar, Venkatesh, 2016. "Pricing Strategies for Hybrid Bundles: Analytical Model and Insights," Journal of Retailing, Elsevier, vol. 92(2), pages 133-146.
    12. Kamel Jedidi & Sharan Jagpal & Puneet Manchanda, 2003. "Measuring Heterogeneous Reservation Prices for Product Bundles," Marketing Science, INFORMS, vol. 22(1), pages 107-130, July.

  3. Praveen K. Kopalle & Ambar G. Rao & João L. Assunção, 1996. "Asymmetric Reference Price Effects and Dynamic Pricing Policies," Marketing Science, INFORMS, vol. 15(1), pages 60-85.

    Cited by:

    1. Paha, Johannes, 2019. "Anchoring, Reference Prices, and List Price Collusion," VfS Annual Conference 2019 (Leipzig): 30 Years after the Fall of the Berlin Wall - Democracy and Market Economy 203625, Verein für Socialpolitik / German Economic Association.
    2. Chenavaz, Régis, 2016. "Dynamic pricing with reference price dependence," Economics Discussion Papers 2016-20, Kiel Institute for the World Economy (IfW Kiel).
    3. Zhang, Jie & Kevin Chiang, Wei–yu & Liang, Liang, 2014. "Strategic pricing with reference effects in a competitive supply chain," Omega, Elsevier, vol. 44(C), pages 126-135.
    4. Kumar, V. & Anand, Ankit & Song, Hyunseok, 2017. "Future of Retailer Profitability: An Organizing Framework," Journal of Retailing, Elsevier, vol. 93(1), pages 96-119.
    5. Philipp Aschersleben & Winfried J. Steiner, 2022. "A semiparametric approach to estimating reference price effects in sales response models," Journal of Business Economics, Springer, vol. 92(4), pages 591-643, May.
    6. Gadi Fibich & Arieh Gavious & Oded Lowengart, 2007. "Optimal price promotion in the presence of asymmetric reference-price effects," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(6), pages 569-577.
    7. Casado, Esteban & Ferrer, Juan-Carlos, 2013. "Consumer price sensitivity in the retail industry: Latitude of acceptance with heterogeneous demand," European Journal of Operational Research, Elsevier, vol. 228(2), pages 418-426.
    8. Chakravarthi Narasimhan & Özge Turut, 2013. "Differentiate or Imitate? The Role of Context-Dependent Preferences," Marketing Science, INFORMS, vol. 32(3), pages 393-410, May.
    9. Zhang, Juan & Gou, Qinglong & Liang, Liang & Huang, Zhimin, 2013. "Supply chain coordination through cooperative advertising with reference price effect," Omega, Elsevier, vol. 41(2), pages 345-353.
    10. van Oest, Rutger, 2013. "Why are Consumers Less Loss Averse in Internal than External Reference Prices?," Journal of Retailing, Elsevier, vol. 89(1), pages 62-71.
    11. Zhenyu Hu & Xin Chen & Peng Hu, 2016. "Technical Note—Dynamic Pricing with Gain-Seeking Reference Price Effects," Operations Research, INFORMS, vol. 64(1), pages 150-157, February.
    12. Bradlow, Eric T. & Gangwar, Manish & Kopalle, Praveen & Voleti, Sudhir, 2017. "The Role of Big Data and Predictive Analytics in Retailing," Journal of Retailing, Elsevier, vol. 93(1), pages 79-95.
    13. Zizhuo Wang, 2016. "Technical Note—Intertemporal Price Discrimination via Reference Price Effects," Operations Research, INFORMS, vol. 64(2), pages 290-296, April.
    14. Aperjis, C & Bosch-Rosa, C & Friedman, D & Huberman, BA, 2014. "Boiling the frog optimally: An experiment on survivor curve shapes and internet revenue," Santa Cruz Department of Economics, Working Paper Series qt7d79g6w8, Department of Economics, UC Santa Cruz.
    15. Maxime C. Cohen & Ngai-Hang Zachary Leung & Kiran Panchamgam & Georgia Perakis & Anthony Smith, 2017. "The Impact of Linear Optimization on Promotion Planning," Operations Research, INFORMS, vol. 65(2), pages 446-468, April.
    16. Alfred Taudes & Christian Rudloff, 2012. "Integrating inventory control and a price change in the presence of reference price effects: a two-period model," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 75(1), pages 29-65, February.
    17. El Ouardighi, Fouad & Feichtinger, Gustav & Grass, Dieter & Hartl, Richard & Kort, Peter M., 2016. "Autonomous and advertising-dependent ‘word of mouth’ under costly dynamic pricing," European Journal of Operational Research, Elsevier, vol. 251(3), pages 860-872.
    18. Chen, Mingyang & Zhao, Daozhi & Gong, Yeming & Hong, Zhaofu, 2021. "Reference-dependent preferences in the on-demand service newsvendor with self-scheduling capacity," International Journal of Production Economics, Elsevier, vol. 234(C).
    19. Peter Seele & Claus Dierksmeier & Reto Hofstetter & Mario D. Schultz, 2021. "Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing," Journal of Business Ethics, Springer, vol. 170(4), pages 697-719, May.
    20. Maxime C. Cohen & Swati Gupta & Jeremy J. Kalas & Georgia Perakis, 2020. "An Efficient Algorithm for Dynamic Pricing Using a Graphical Representation," Production and Operations Management, Production and Operations Management Society, vol. 29(10), pages 2326-2349, October.
    21. Javad Nasiry & Ioana Popescu, 2011. "Dynamic Pricing with Loss-Averse Consumers and Peak-End Anchoring," Operations Research, INFORMS, vol. 59(6), pages 1361-1368, December.
    22. Hongjun Peng & Tao Pang & Fuliang Cao & Juan Zhao, 2018. "A Mutual Subsidy Mechanism for a Seasonal Product Supply Chain Channel Under Double Price Regulation," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 35(06), pages 1-26, December.
    23. Wang, Qiang & Zhao, Nenggui & Wu, Jie & Zhu, Qingyuan, 2021. "Optimal pricing and inventory policies with reference price effect and loss-Averse customers," Omega, Elsevier, vol. 99(C).
    24. Hu, Li & Ma, Hoi-Lam & Wang, Li & Liu, Yang, 2023. "Hiding or disclosing? Information discrimination in member-only discounts," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 171(C).
    25. Sun, Shuxiao & Zheng, Xiaona & Sun, Luping, 2020. "Multi-period pricing in the presence of competition and social influence," International Journal of Production Economics, Elsevier, vol. 227(C).
    26. Prakash, David & Spann, Martin, 2022. "Dynamic pricing and reference price effects," Journal of Business Research, Elsevier, vol. 152(C), pages 300-314.
    27. Amit Mehra & Sajeesh Sajeesh & Sudhir Voleti, 2020. "Impact of Reference Prices on Product Positioning and Profits," Production and Operations Management, Production and Operations Management Society, vol. 29(4), pages 882-892, April.
    28. Malekian, Yaser & Rasti-Barzoki, Morteza, 2019. "A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 114-128.
    29. Wei Qi & Ziwei Li & Yongfeng Ma & Xuwang Liu, 2025. "Optimizing Pricing Strategies for Product Lines and Value‐Added Services: Accounting for Reference Prices and Network Effects," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(2), pages 862-878, March.
    30. Elshiewy, Ossama & Peschel, Anne O., 2022. "Internal reference price response across store formats," Journal of Retailing, Elsevier, vol. 98(3), pages 496-509.
    31. Ningyuan Chen & Javad Nasiry, 2020. "Does Loss Aversion Preclude Price Variation?," Manufacturing & Service Operations Management, INFORMS, vol. 22(2), pages 383-395, March.
    32. Reiner, Gerald & Fichtinger, Johannes, 2009. "Demand forecasting for supply processes in consideration of pricing and market information," International Journal of Production Economics, Elsevier, vol. 118(1), pages 55-62, March.
    33. Karray, Salma, 2013. "Periodicity of pricing and marketing efforts in a distribution channel," European Journal of Operational Research, Elsevier, vol. 228(3), pages 635-647.
    34. Dong Li & Xiaojun Wang, 2017. "Dynamic supply chain decisions based on networked sensor data: an application in the chilled food retail chain," International Journal of Production Research, Taylor & Francis Journals, vol. 55(17), pages 5127-5141, September.
    35. Necati Tereyağoğlu & Peter S. Fader & Senthil Veeraraghavan, 2018. "Multiattribute Loss Aversion and Reference Dependence: Evidence from the Performing Arts Industry," Management Science, INFORMS, vol. 64(1), pages 421-436, January.
    36. Bigdellou, Saeide & Aslani, Shirin & Modarres, Mohammad, 2022. "Optimal promotion planning for a product launch in the presence of word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    37. Yan Liu & William L. Cooper, 2015. "Optimal Dynamic Pricing with Patient Customers," Operations Research, INFORMS, vol. 63(6), pages 1307-1319, December.
    38. Pan, Fei & Zhou, Wei & Fan, Tijun & Li, Shuxia & Zhang, Chong, 2021. "Deterioration rate variation risk for sustainable cross-docking service operations," International Journal of Production Economics, Elsevier, vol. 232(C).
    39. Deqing Ma & Jinsong Hu & Weihao Wang, 2021. "Differential game of product–service supply chain considering consumers’ reference effect and supply chain members’ reciprocity altruism in the online-to-offline mode," Annals of Operations Research, Springer, vol. 304(1), pages 263-297, September.
    40. Ciril Bosch-Rosa & Christina Aperjis & Daniel Friedman & Bernardo A. Huberman, 2017. "Intolerable nuisances: some laboratory evidence on survivor curve shapes," Experimental Economics, Springer;Economic Science Association, vol. 20(3), pages 601-621, September.
    41. Ioana Popescu & Yaozhong Wu, 2007. "Dynamic Pricing Strategies with Reference Effects," Operations Research, INFORMS, vol. 55(3), pages 413-429, June.
    42. Sun, Libo & Jiao, Xiaoting & Guo, Xiaolong & Yu, Yugang, 2022. "Pricing policies in dual distribution channels: The reference effect of official prices," European Journal of Operational Research, Elsevier, vol. 296(1), pages 146-157.
    43. Xin Chen & Peng Hu & Stephen Shum & Yuhan Zhang, 2016. "Dynamic Stochastic Inventory Management with Reference Price Effects," Operations Research, INFORMS, vol. 64(6), pages 1529-1536, December.
    44. Kopalle, Praveen K. & Kannan, P.K. & Boldt, Lin Bao & Arora, Neeraj, 2012. "The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies," Journal of Retailing, Elsevier, vol. 88(1), pages 102-114.
    45. Yan, Xiaoming & Zhao, Wenhan & Yu, Yugang, 2022. "Optimal product line design with reference price effects," European Journal of Operational Research, Elsevier, vol. 302(3), pages 1045-1062.
    46. Shining Wu & Qian Liu & Rachel Q. Zhang, 2015. "The Reference Effects on a Retailer’s Dynamic Pricing and Inventory Strategies with Strategic Consumers," Operations Research, INFORMS, vol. 63(6), pages 1320-1335, December.
    47. Sibdari, Soheil & Pyke, David F., 2010. "A competitive dynamic pricing model when demand is interdependent over time," European Journal of Operational Research, Elsevier, vol. 207(1), pages 330-338, November.
    48. Dmitri Kuksov & Kangkang Wang, 2014. "The Bright Side of Loss Aversion in Dynamic and Competitive Markets," Marketing Science, INFORMS, vol. 33(5), pages 693-711, September.
    49. Marshall Freimer & Dan Horsky, 2008. "Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?," Marketing Science, INFORMS, vol. 27(5), pages 796-810, 09-10.
    50. Ruxian Wang, 2018. "When Prospect Theory Meets Consumer Choice Models: Assortment and Pricing Management with Reference Prices," Manufacturing & Service Operations Management, INFORMS, vol. 20(3), pages 583-600, July.
    51. Martín-Herrán, Guiomar & Taboubi, Sihem, 2015. "Price coordination in distribution channels: A dynamic perspective," European Journal of Operational Research, Elsevier, vol. 240(2), pages 401-414.
    52. Xu, Lei & Li, Yongjian & Govindan, Kannan & Xu, Xiaolin, 2015. "Consumer returns policies with endogenous deadline and supply chain coordination," European Journal of Operational Research, Elsevier, vol. 242(1), pages 88-99.
    53. Lin, Zhibing, 2016. "Price promotion with reference price effects in supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 85(C), pages 52-68.
    54. Kopalle, Praveen & Biswas, Dipayan & Chintagunta, Pradeep K. & Fan, Jia & Pauwels, Koen & Ratchford, Brian T. & Sills, James A., 2009. "Retailer Pricing and Competitive Effects," Journal of Retailing, Elsevier, vol. 85(1), pages 56-70.
    55. Wang, Xiaojun & Li, Dong, 2012. "A dynamic product quality evaluation based pricing model for perishable food supply chains," Omega, Elsevier, vol. 40(6), pages 906-917.
    56. Luini, Luigi & Sabbatini, Pierluigi, 2012. "Demand cross elasticity without substitutability: An experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(2), pages 255-265.
    57. Harald Hruschka & Werner Fettes & Markus Probst, 2002. "Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl," Schmalenbach Journal of Business Research, Springer, vol. 54(5), pages 426-441, August.
    58. Régis Chenavaz, 2017. "Dynamic quality policies with reference quality effects," Applied Economics, Taylor & Francis Journals, vol. 49(32), pages 3156-3162, July.
    59. Gentry, Matthew & Pesendorfer, Martin, 2021. "Pricing with bargain hunting consumers," Games and Economic Behavior, Elsevier, vol. 129(C), pages 549-569.
    60. Gentry, Matthew & Pesendorfer, Martin, 2021. "Pricing with bargain hunting consumers," LSE Research Online Documents on Economics 111591, London School of Economics and Political Science, LSE Library.
    61. Kevin Dayaratna & P. Kannan, 2012. "A mathematical reformulation of the reference price," Marketing Letters, Springer, vol. 23(3), pages 839-849, September.
    62. M. Güler & Taner Bilgiç & Refik Güllü, 2015. "Joint pricing and inventory control for additive demand models with reference effects," Annals of Operations Research, Springer, vol. 226(1), pages 255-276, March.
    63. Martin Natter & Thomas Reutterer & Andreas Mild & Alfred Taudes, 2007. "—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing," Marketing Science, INFORMS, vol. 26(4), pages 576-583, 07-08.
    64. Arieh Gavious & Oded Lowengart, 2012. "Price–quality relationship in the presence of asymmetric dynamic reference quality effects," Marketing Letters, Springer, vol. 23(1), pages 137-161, March.
    65. Viglia, Giampaolo & Abrate, Graziano, 2014. "How social comparison influences reference price formation in a service context," Journal of Economic Psychology, Elsevier, vol. 45(C), pages 168-180.
    66. Grigoriev, A. & Hiller, B. & Marban, S. & Vredeveld, T. & van der Zwaan, G.R.J., 2010. "Dynamic pricing problems with elastic demand," Research Memorandum 053, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    67. Fleischmann, M. & Hall, J.M. & Pyke, D.F., 2005. "A Dynamic Pricing Model for Coordinated Sales and Operations," ERIM Report Series Research in Management ERS-2005-074-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    68. Wen Diao & Mushegh Harutyunyan & Baojun Jiang, 2023. "Consumer Fairness Concerns and Dynamic Pricing in a Channel," Marketing Science, INFORMS, vol. 42(3), pages 569-588, May.
    69. Zhenyu Hu & Javad Nasiry, 2018. "Are Markets with Loss-Averse Consumers More Sensitive to Losses?," Management Science, INFORMS, vol. 64(3), pages 1384-1395, March.
    70. Fabio Missier & Nicolao Bonini & Rob Ranyard, 2007. "The Euro Illusion in Consumers’ Price Estimation: An Italian–Irish Comparison in the Third Year of the Euro," Journal of Consumer Policy, Springer, vol. 30(4), pages 337-354, December.
    71. Qian Liu & Garrett van Ryzin, 2011. "Strategic Capacity Rationing when Customers Learn," Manufacturing & Service Operations Management, INFORMS, vol. 13(1), pages 89-107, September.
    72. Arnoud V. den Boer & N. Bora Keskin, 2022. "Dynamic Pricing with Demand Learning and Reference Effects," Management Science, INFORMS, vol. 68(10), pages 7112-7130, October.
    73. Chakravarthi Narasimhan & Chuan He & Eric Anderson & Lyle Brenner & Preyas Desai & Dmitri Kuksov & Paul Messinger & Sridhar Moorthy & Joseph Nunes & Yuval Rottenstreich & Richard Staelin & George Wu &, 2005. "Incorporating Behavioral Anomalies in Strategic Models," Marketing Letters, Springer, vol. 16(3), pages 361-373, December.
    74. Bernardo Bertoldi & Chiara Giachino & Alberto Pastore, 2016. "Strategic pricing management in the omnichannel era," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 131-152.
    75. Yuqing Zhang & Neil Walton, 2019. "Adaptive Pricing in Insurance: Generalized Linear Models and Gaussian Process Regression Approaches," Papers 1907.05381, arXiv.org.
    76. Lindsay Meredith & Dennis Maki, 2001. "Product cannibalization and the role of prices," Applied Economics, Taylor & Francis Journals, vol. 33(14), pages 1785-1793.
    77. Gadi Fibich & Arieh Gavious & Oded Lowengart, 2003. "Explicit Solutions of Optimization Models and Differential Games with Nonsmooth (Asymmetric) Reference-Price Effects," Operations Research, INFORMS, vol. 51(5), pages 721-734, October.
    78. Kopalle, Praveen K. & Pauwels, Koen & Akella, Laxminarayana Yashaswy & Gangwar, Manish, 2023. "Dynamic pricing: Definition, implications for managers, and future research directions," Journal of Retailing, Elsevier, vol. 99(4), pages 580-593.
    79. Zhang, Jie & Chiang, Wei-yu Kevin, 2020. "Durable goods pricing with reference price effects," Omega, Elsevier, vol. 91(C).
    80. Yong He & Hongfu Huang & Dong Li, 2020. "Inventory and pricing decisions for a dual-channel supply chain with deteriorating products," Operational Research, Springer, vol. 20(3), pages 1461-1503, September.
    81. Tramontana, Fabio, 2021. "When a boundedly rational monopolist meets consumers with reference dependent preferences," Journal of Economic Behavior & Organization, Elsevier, vol. 184(C), pages 30-45.
    82. Ying Zhu & Haipeng (Allan) Chen, 2017. "A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 284-306, May.
    83. Jie Xu & Nan Liu, 2017. "Research on closed loop supply chain with reference price effect," Journal of Intelligent Manufacturing, Springer, vol. 28(1), pages 51-64, January.
    84. Anton, Ramona & Chenavaz, Régis Y. & Paraschiv, Corina, 2023. "Dynamic pricing, reference price, and price-quality relationship," Journal of Economic Dynamics and Control, Elsevier, vol. 146(C).
    85. Colombo, Luca & Labrecciosa, Paola, 2021. "Dynamic oligopoly pricing with reference-price effects," European Journal of Operational Research, Elsevier, vol. 288(3), pages 1006-1016.
    86. van Oest, R.D. & Paap, R., 2004. "Analyzing the effects of past prices on reference price formation," Econometric Institute Research Papers EI 2004-36, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    87. Ma, Peng & Gong, Yeming & Mirchandani, Prakash, 2020. "Trade-in for remanufactured products: Pricing with double reference effects," International Journal of Production Economics, Elsevier, vol. 230(C).
    88. Lihao Lu & Qinglong Gou & Wansheng Tang & Jianxiong Zhang, 2016. "Joint pricing and advertising strategy with reference price effect," International Journal of Production Research, Taylor & Francis Journals, vol. 54(17), pages 5250-5270, September.
    89. Tamar Cohen-Hillel & Kiran Panchamgam & Georgia Perakis, 2023. "High-Low Promotion Policies for Peak-End Demand Models," Management Science, INFORMS, vol. 69(4), pages 2016-2050, April.
    90. Yuxin Chen & Ozge Turut, 2018. "Entry deterrence/accommodation with imperfect strategic thinking capability," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 175-207, June.
    91. Willem H. Boshoff & Johannes Paha, 2021. "List Price Collusion," Journal of Industry, Competition and Trade, Springer, vol. 21(3), pages 393-409, September.

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