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The Euro Illusion in Consumers’ Price Estimation: An Italian–Irish Comparison in the Third Year of the Euro

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  • Fabio Missier
  • Nicolao Bonini
  • Rob Ranyard

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Suggested Citation

  • Fabio Missier & Nicolao Bonini & Rob Ranyard, 2007. "The Euro Illusion in Consumers’ Price Estimation: An Italian–Irish Comparison in the Third Year of the Euro," Journal of Consumer Policy, Springer, vol. 30(4), pages 337-354, December.
    • Handle: RePEc:kap:jcopol:v:30:y:2007:i:4:p:337-354
    DOI: 10.1007/s10603-007-9041-6
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    References listed on IDEAS

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    1. Krzysztof Przybyszewski & Tadeusz Tyszka, 2007. "Emotional Factors in Currency Perception," Journal of Consumer Policy, Springer, vol. 30(4), pages 355-365, December.
    2. Raghubir, Priya & Srivastava, Joydeep, 2002. "Effect of Face Value on Product Valuation in Foreign Currencies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 335-347, December.
    3. Amado, Sonia & Tekozel, Mert & Topsever, Yurdal & Ranyard, Rob & Del Missier, Fabio & Bonini, Nicolao, 2007. "Does "000,000" matter? Psychological effects of Turkish monetary reform," Journal of Economic Psychology, Elsevier, vol. 28(2), pages 154-169, April.
    4. Patrick Lemaire, 2007. "The Impact of the Euro Changeover on Between-Currency Conversions," Journal of Consumer Policy, Springer, vol. 30(4), pages 383-391, December.
    5. Mussweiler, Thomas & Englich, Birte, 2003. "Adapting to the Euro: Evidence from bias reduction," Journal of Economic Psychology, Elsevier, vol. 24(3), pages 285-292, June.
    6. Niedrich, Ronald W & Sharma, Subhash & Wedell, Douglas H, 2001. "Reference Price and Price Perceptions: A Comparison of Alternative Models," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 339-354, December.
    7. Praveen K. Kopalle & Ambar G. Rao & João L. Assunção, 1996. "Asymmetric Reference Price Effects and Dynamic Pricing Policies," Marketing Science, INFORMS, vol. 15(1), pages 60-85.
    8. J. Marques, 2007. "The Euro Changeover and Numerical Intuition for Prices in the Old and New Currencies," Journal of Consumer Policy, Springer, vol. 30(4), pages 393-403, December.
    9. Amelie Gamble, 2007. "The “Euro Illusion”: Illusion or Fact?," Journal of Consumer Policy, Springer, vol. 30(4), pages 323-336, December.
    10. Tyszka, Tadeusz & Przybyszewski, Krzysztof, 2006. "Cognitive and emotional factors affecting currency perception," Journal of Economic Psychology, Elsevier, vol. 27(4), pages 518-530, August.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Tommy Gärling & John Thøgersen, 2007. "Effects of the Euro Changeover on Consumer Behaviour: Introduction to the Special Issue," Journal of Consumer Policy, Springer, vol. 30(4), pages 303-311, December.
    2. Rob Ranyard, 2007. "Euro Stories: The Irish Experience of Currency Change," Journal of Consumer Policy, Springer, vol. 30(4), pages 313-322, December.
    3. Raijas, Anu & Aalto-Setälä, Ville, 2009. "Development of Finns’ price knowledge after the changeover to the euro," Journal of Retailing and Consumer Services, Elsevier, vol. 16(1), pages 19-24.
    4. Krystian Mucha, 2010. "Czynniki wyjaśniające zjawisko luki percepcji wśród konsumentów w okresie przyjmowania euro," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1-2, pages 67-87.
    5. Amelie Gamble, 2007. "The “Euro Illusion”: Illusion or Fact?," Journal of Consumer Policy, Springer, vol. 30(4), pages 323-336, December.
    6. Eva Hofmann & Erich Kirchler & Bernadette Kamleitner, 2007. "Consumer Adaptation Strategies: From Austrian Shilling to the Euro," Journal of Consumer Policy, Springer, vol. 30(4), pages 367-381, December.

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    More about this item

    Keywords

    Price estimation; Euro illusion; Currency change; Adaptation; Anchoring and adjustment; Reference price; Cross-country comparison; 2340; 3920; D14; D83;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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