From market failure to marketing failure: market orientation as the key to deep outreach in microfinance
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Volume (Year): 14 (2002)
Issue (Month): 3 ()
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- Lloyd C. Harris, 2001. "Market Orientation and Performance: Objective and Subjective Empirical Evidence from UK Companies," Journal of Management Studies, Wiley Blackwell, vol. 38(1), pages 17-43, 01.
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