From market failure to marketing failure: market orientation as the key to deep outreach in microfinance
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Volume (Year): 14 (2002)
Issue (Month): 3 ()
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- Morduch, J., 1998.
"The Microfinance Schism,"
626, Harvard - Institute for International Development.
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- Felix T. Mavondo & Mark A. Farrell, 2000. "Measuring Market Orientation: Are There Differences Between Business Marketers and Consumer Marketers?," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 223-244, September.
- Wood, Van R. & Bhuian, Shahid & Kiecker, Pamela, 2000. "Market Orientation and Organizational Performance in Not-for-Profit Hospitals," Journal of Business Research, Elsevier, vol. 48(3), pages 213-226, June.
- Naumann, Earl & Shannon, Patrick, 1992. "What is customer-driven marketing?," Business Horizons, Elsevier, vol. 35(6), pages 44-52.
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