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From market failure to marketing failure: market orientation as the key to deep outreach in microfinance

  • Gary Woller

    (Romney Institute of Public Management, Marriott School, Brigham Young University)

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    No abstract is available for this item.

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    File URL: http://hdl.handle.net/10.1002/jid.883
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    Article provided by John Wiley & Sons, Ltd. in its journal Journal of International Development.

    Volume (Year): 14 (2002)
    Issue (Month): 3 ()
    Pages: 305-324

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    Handle: RePEc:wly:jintdv:v:14:y:2002:i:3:p:305-324
    Contact details of provider: Web page: http://www3.interscience.wiley.com/journal/5102/home

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    1. Hooley, Graham & Cox, Tony & Fahy, John & Shipley, David & Beracs, Jozsef & Fonfara, Krzysztof & Snoj, Boris, 2000. "Market Orientation in the Transition Economies of Central Europe:: Tests of the Narver and Slater Market Orientation Scales," Journal of Business Research, Elsevier, vol. 50(3), pages 273-285, December.
    2. John Dawes, 2000. "Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 173-199, September.
    3. Billie Jo Zirger & Modesto A. Maidique, 1990. "A Model of New Product Development: An Empirical Test," Management Science, INFORMS, vol. 36(7), pages 867-883, July.
    4. Wood, Van R. & Bhuian, Shahid & Kiecker, Pamela, 2000. "Market Orientation and Organizational Performance in Not-for-Profit Hospitals," Journal of Business Research, Elsevier, vol. 48(3), pages 213-226, June.
    5. Morduch, Jonathan, 2000. "The Microfinance Schism," World Development, Elsevier, vol. 28(4), pages 617-629, April.
    6. Felix T. Mavondo & Mark A. Farrell, 2000. "Measuring Market Orientation: Are There Differences Between Business Marketers and Consumer Marketers?," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 223-244, September.
    7. Naumann, Earl & Shannon, Patrick, 1992. "What is customer-driven marketing?," Business Horizons, Elsevier, vol. 35(6), pages 44-52.
    8. Lloyd C. Harris, 2001. "Market Orientation and Performance: Objective and Subjective Empirical Evidence from UK Companies," Journal of Management Studies, Wiley Blackwell, vol. 38(1), pages 17-43, 01.
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