Market orientation and corporate performance in the health industry
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DOI: 10.2478/mmcks-2022-0003
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- Juan Gabriel Cegarra-Navarro & Beatriz Rodrigo-Moya, 2007. "Learning Culture as a Mediator of the Influence of an Individual's Knowledge on Market Orientation," The Service Industries Journal, Taylor & Francis Journals, vol. 27(5), pages 653-669, July.
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- Paola A. Mosquera & Jineth Hernández & Román Vega & Ronald Labonte & David Sanders & Kjerstin Dahlblom & Miguel San Sebastián, 2014. "Challenges of implementing a primary health care strategy in a context of a market-oriented health care system: the experience of Bogota, Colombia," International Journal of Health Planning and Management, Wiley Blackwell, vol. 29(4), pages 347-367, October.
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Keywords
market orientation; MKTOR scale; corporate performance; health industry; SME;All these keywords.
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