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Global Strategies in the Automobile Industry

  • Marie-Claude Belis-Bergouignan
  • Gerard Bordenave
  • Yannick Lung

BELIS-BERGOUIGNAN M.-C., BORDENAVE G. and LUNG Y. (2000) Global strategies in the automobile industry, Reg. Studies 34, 41-53. This paper views the multinational firm as a learning hierarchy , and presents a model capable of analysing the spatial organization of multinational firms. This model is based on two criteria: the principle of hierarchy; and the degree of hierarchical control. Four types of multinational companies are defined (world-wide, multidomestic, multiregional and transregional) and the process of internationalization is understood through the way in which firms develop their organizational capabilities. The model is applied to a study of the strategies which have been followed by American, Japanese and European carmakers. BELIS-BERGOUIGNAN M. C., BORDENAVE G. et LUNG Y. (2000) Les strategies globales de l'industrie automobile, Reg. Studies 34, 41-53. Combinant l'approche de la firme multinationale comme une “hierarchie” et l'analyse evolutionniste de la firme a travers les processus d'apprentissage collectif, l'article propose un modele analytique relatif a l'organisation spatiale des firmes multinationales sur la base de deux criteres (principe hierarchique et degre de controle hierarchique). Quatre configurations sont definies: firme mondiale, multidomestique, multiregionale et transregionale. Le processus de multinationalisation est alors apprehende a travers le developpement des capacites organisationnelles de la firme et son evolution face aux modifications de son environnement concurrentiel. Cette grille est utilisee pour etudier l'internationalisation de l'industrie automobile depuis les premieres expansions americaines de Ford et GM dans les annees vingt jusqu'aux tentatives recentes des Europeens, en passant par les strategies globales des Japonais. BELIS-BERGOUIGNAN M.-C., BORDENAVE G. und LUNG Y. (2000) Globale Strategien in der Automobilindustrie, Reg. Studies 34, 41-53. Der vorliegende Aufsatz betrachtet multinationale Firmen als eine Lernhierarchie, und stellt ein Modell vor, das im Stande ist, die raumliche Organisation multinationaler Firmen zu analysieren. Dieses Modell stutzt sich auf zwei Kriterien—das Prinzip der Hierarchie und das Ausmass hierarchischer Kontrolle. Es werden zwei multinationale Firmentypen definiert (weltweite, multibinnenlandische, multiregionale und Regionen uberschreitende), und der Prozess der Internationalisierung durch die Art und Weise erklart, in der Firmen ihre organisatorischen Fahigkeiten entfalten. Das Modell wird auf eine Untersuchung der Strategien angewandt, die amerikanische, japanische und europaische Automobilproduzenten befolgt haben.

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Article provided by Taylor & Francis Journals in its journal Regional Studies.

Volume (Year): 34 (2000)
Issue (Month): 1 ()
Pages: 41-53

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Handle: RePEc:taf:regstd:v:34:y:2000:i:1:p:41-53
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  1. Alfred D. Chandler, 1992. "Organizational Capabilities and the Economic History of the Industrial Enterprise," Journal of Economic Perspectives, American Economic Association, vol. 6(3), pages 79-100, Summer.
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