Mercosur in carmakers’ internationalisation trajectories (In French)
The paper analyses how carmakers integrate the Southern America Cone into their worldwide strategies: As a local emerging market? As a source for production and exports towards industrialised countries? As a source for design and export to other emerging markets? The discussion about Mercosur’s place in the carmakers’ internationalisation strategies is developed with specific attention to organisation of their local activities in terms of : product policy (specific product or adapted product) design policy (local adaptation of a global product or local design of a specific product) productive organisation (modular production or the role of suppliers) regional integration (spatial division of labour between countries).
|Date of creation:||2006|
|Date of revision:|
|Contact details of provider:|| Web page: http://gres.u-bordeaux4.fr/|
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- Marie-Claude Belis-Bergouignan & Gerard Bordenave & Yannick Lung, 2000. "Global Strategies in the Automobile Industry," Regional Studies, Taylor & Francis Journals, vol. 34(1), pages 41-53.
- Vincent Frigant, 2002. "Geographical proximity and supplying relationships in modular production," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 26(4), pages 742-755, December.
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