Innovation in Marketing Channels
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- Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.
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KeywordsRetail; Retail Channel Structure; Global Markets; Marketing Channel DOI:http://dx.doi.org/10.4468/2010.1.04musso;
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