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Electronic Money and Consumer Spending Behaviour: Evidence from Ghana

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  • Michael N.A. Mensah
  • Adusei Jumah

Abstract

This study examines how e-money usage affects consumer spending behaviour through discrete choice analysis considering demographic characteristics. It also assesses people’s attitudes towards the challenges and benefits of using e-money through ANOVA. Our analyses indicate that e-money significantly impacts consumer spending behaviour, with the type of e-money and the expenditure made with e-money both influencing the consumers’ expenditures. Gender, age, and employment status also affected consumers’ spending behaviour as expected. However, the length of e-money usage had no effect. Interestingly, the respondents’ challenges associated with using e-money had no significant effect on the frequency of e-money usage. On the contrary, the derived benefits of using e-money had significant effects. JEL classification numbers: C25, D12, E42.

Suggested Citation

  • Michael N.A. Mensah & Adusei Jumah, 2021. "Electronic Money and Consumer Spending Behaviour: Evidence from Ghana," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 11(3), pages 1-6.
    • Handle: RePEc:spt:admaec:v:11:y:2021:i:3:f:11_3_6
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    More about this item

    Keywords

    Electronic money; Consumer behaviour; Discrete choice; Ordered logit.;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System

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